by Sarah Hayes on February 21, 2017

4 Ways Hashtags Add Value on Your Facebook Business Page (and 3 ways they don't!)

Do Facebook hashtags fit into a B2B strategy? Yes, your business can use hashtags on your Facebook business page- Facebook actually assigns a unique URL to each hashtag so audiences can find and engage – but should it? In the end, do those tags actually add any value? Well, yes – and no. Here are the cases when hashtags can improve a Facebook post, and when they aren't worth it.

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by Aleks Vizulis on February 20, 2017

How Secondary SEO Attracts Increased Visitors to Your Website

People talk a lot about picking primary keywords, but less about choosing your secondary keywords. In fact, many brands don't even get to secondary keywords at all, which is a pity – because they can help, and it really doesn't take that much work to incorporate them. So let's do a quick FAQ on why you need to pick up secondary SEO tactics.

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by Sarah Hayes on February 17, 2017

Friday Handshake Report: The Most Effective Content for B2B

According to eMarketer the most effective content for as follows:

1. Research/Original Data
2. Infographics 
3. Product Reviews 

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by Isaac Oswalt on February 16, 2017

How to Use Facebook Groups to Network and Grow Your Business

A Facebook group is a Facebook page that is created to gather people around a specific purpose. They could be fan groups, hobbyists, charities, causes, casual discussions, and much more. It's simply people gathered together under a common interest...which brings us to our point: How can these groups help a business if you decide to create or join one? What can a group do that your business profile page can't? Let's find some answers! Here are several ideas.

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by Sarah Hayes on February 15, 2017

How to Organically Grow Instagram Followers

There are a lot of things you can't do to win more Instagram profiles. You can't use bots, or buy followers directly – that looks bad for your business, and hurts more than it helps (what do you think all those fake or ignorant followers will actually do for you?). You can't veer your Instagram straight out into pop culture, because that doesn't actually help your brand. So what can you do to organically grow Instagram followers...preferably without waiting a couple years? Yes! There is! Here are the top ways to get started with your next Instagram post.

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by Emily Oswalt on February 14, 2017

6 Instagram Growth Hacks for Businesses

One reason companies give for avoiding Instagram is that it takes too much time to build up an audience. That's a little silly – not only is Instagram already closely connected to other social media audiences like Facebook, but it offers a built-in, growing community that's easy to tap into with just a few Instagram growth hacks. Here are the steps to creating a "growth" post that will quickly put these fears to rest!

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by Aleks Vizulis on February 13, 2017

Why People Share Your Content Marketing vs. Linking to It

Friends, we have to talk about your content marketingt: Are people linking to it from their sites and blogs? Are they really linking to it, or just sharing it? Sharing it on social media is nice, but it doesn't guarantee as much traffic to your website, and it isn't nearly as good for your SEO. Linking is preferable, but guess what? Most people just share, and don't even think about linking. Let's look at why.

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by Sarah Hayes on February 10, 2017

Friday Handshake Report: Emoji's Earn 17% Higher Engagement on Instagram

Do you 'Emoji' on Social Media

I will admit I was more a late-comer to the emoji fascination. I am not really sure what I had against them as I used to love the trend of the smiley face in the 90's...oh yes, I had the t-shirt, the backpack, the keychain, notebooks one would have thought that I would've jumped on the emoji bandwagon fast! 

It actually wasn't until our 21 Handshake team started using slack that I really started to use Emoji's more in all my media, messaging, slack...and while I am not THAT person who uses emoji's for everything - they do serve a purpose and well are just kinda fun! 

Marketing Prof's recently posted that Emoji's increase Instagram engagement by 17% over non-emoji posts! In the fast paced world of social media, that stat is one to take notice of and think about how you can incorporate those smiling emoticons into your brand's posts. 

Who knows maybe hashtag use will start to lessen and emoji use increase? 

Well, only time will tell what trends will appear next, I do know that the trends are all based on behavior and are user generated. So no matter what trend comes or goes, knowing your target audience and speaking to them will always be on point. 

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by Emily Oswalt on February 09, 2017

6 Main Factors that Determine if Your Facebook Post Shows in the News Feed

"How many people see my Facebook posts?" We bet you've wondered that in the past. It's an important question for social media marketing – actually, it's a lot more important now than it was in the past. Facebook's "organic search," or followers naturally noticing your posts in their news feeds, have drastically fallen in recent years. Some studies show there's only a 2% chance any follower sees a brand's post!

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by Sarah Hayes on February 08, 2017

Should I Hire a Dedicated B2B Marketing Manager?

Do you know what is the single most important marketing decision you’ll make in 2017 for your business? No, it’s not creating a new content marketing program, beefing up your social media presence or even learning Snapchat. The most important decision you’ll make in 2017 is to whether to hire a dedicated B2B Marketing Manager.

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