3 Reasons Timestamped Blog Posts May Perform Better

Google drives the vast majority of content creation - how the search engine giant responds to, indexes, and places various pieces of content steers the practice as a whole. Google is in turn driven by the individual searcher: you can bet if searchers are gravitating towards a content format, it will be in a cheerfully-named algorithm update sooner or later. Throughout those recent cheerfully-named updates, one constant has emerged without showing any signs of slowdown: freshness. In fact, so much emphasis is placed on fresh, original content that it spawned a variety of must-haves in marketing: content calendars, social media campaigns, page updates and so on. 

So where does that leave dated blog posts? In a prime spot for capturing reader trust and engagement. 

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5 Factors that Determine Personalized Search

Let's talk about personalization and Google's big problem.

We're used to thinking of online personalization as a good thing in marketing – it helps engage the customer and sell products! But when it comes to search engines, personalization clashes directly with SEO: Using the exact same search terms, two different people can have very different top SERPs. That's a significant issue for teams that are trying to improve their page ranking (TechCrunch has a good piece on the other problems personalization presents). If you get different results every time you open a browser and check on the website, it may have nothing to do with your own SEO efforts!

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Hops and Handshakes Ep. 3: Flexibility is Crucial for a Career Path

The Purpose of Hops and Handshakes

Human conversation is filled with vital moments that are difficult to capture and easy to forget over time. Fortunately, today we have access to mobile video technology that allows for a much more personal connection when interviewing local West Michigan business leaders and entrepreneurs. Using the medium of video marketing, we want to capture the essence of the discussion, including all those hidden nuggets that may not make it into the text.

Oh, and we really enjoy checking out new breweries!

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What Not to Do: Instagram Marketing Mistakes to Avoid

We've discussed the perils of Instagram's shadowbans and the sort of practices that can lead to shadowbanning, but there are many ways to be bad at Instagram marketing. Let's take a look at the mistakes that may not get you banned, but can absolutely damage your brand if you aren't careful. 

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Pros vs. Cons of Website Push Notifications

You've probably seen website push notifications before. These are the requests that pop up on a variety of websites, asking if you want that site to send you messages in the future. The request typically comes with a "block" or "allow" option for visitors to choose. If they choose allow, you can send small updates and messages to their computer, which show up similar to an app alert. Google has a piece explaining the code behind this process if you are curious.

The more immediate question is: Are push notifications a good idea for your brand? They come with notable pros as well as serious cons, so let's take a look at the trend and what it means for your brand. 

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Everything Your Need to Know About a Facebook Dark Post

We have previously talked about the interesting effect of "dark social," or the social media activity that exists (i.e., eyeballs on your posts) that can't be measured by social signals or other metrics.

It's an interesting effect, and led to discussion about Facebook's dark posts...which are a completely different phenomenon! Don't confuse dark social with dark posts on Facebook: Dark posts are a method of advertising that can help you manage Facebook more effectively, and they can have a measurable impact. Here's what they are and how to use them appropriately.

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Hops and Handshakes Ep 2: The Keys to Sustainable Business Success

The Purpose of Hops and Handshakes

Human conversation is filled with vital moments that can be difficult to capture and then easy to forget over time. Fortunately, today we have access to video technology that allows us to not only be present in the conversation but to record it to share with others. Using the medium of video, we are capturing the essence of the discussion, including all those hidden nuggets that may not make it into the text.

Oh, and we really enjoy supporting our local West Michigan breweries!

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Acceptable or Not: Emoji Use in B2B Marketing

There's currently a battle going on in the marketing world – and it's all about the emoji. Should brands use emojis? If they should, where should they use the emoji at? Is it okay to include them in email headers – even if you're a B2B business?

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