Anyone who knows 21 Handshake owner, Isaac, knows that he constantly has 100 ideas and thoughts running through his brain at all times. And while we admire his excitment and creativity, finding a productive way to channel it has been a challenge!Read More
The Purpose of Hops and Handshakes
Human conversation is filled with vital moments that are difficult to capture and easy to forget over time. Fortunately, today we have access to mobile video technology that allows for a much more personal connection when interviewing local business leaders and entrepreneurs. Using this medium, we want to capture the essence of the discussion, including all those hidden nuggets that may not make it into the text.
Oh, and we really enjoy checking out new breweries!Read More
Your company has a lot of assets that help it in the marketplace - everything from the popularity of your brand to carefully-crafted ad campaigns keep your products in the minds of your potential clients. There's still one secret resource available to you - one that could amplify your market presence, boost sales, and increase positive perceptions of your brand and products. Best of all, you're already paying for it. Before you go scouring your janitorial closet looking for this unexpected miracle, look behind the desks in your office first: it's your employees.Read More
Can you, in the space of a (vintage) tweet-and-a-half, sum up your business presence? That's the question posed by Instagram's 150-character opportunity, otherwise known as your profile. While this visual-heavy social media platform offers some excellent marketing opportunities through posted images, your profile rolls out the red carpet to invite browsers in. Much like any aspect of business, you'll need to make sure you're encouraging engagement to pile on the follows and likes. Remember - every pair of eyes you capture today could be a sale tomorrow, so it's important to make a great first impression.Read More
Anyone who knows 21 Handshake owner, Isaac, knows that he constantly has 100 ideas and thoughts running through his brain at all times. And while we admire his excitment and creativity, finding a productive way to channel it has been a challenge!
So, as you have probably recognized by now, this is not our normal Friday Handshake Report. That's because from now on, every Friday Isaac will be sharing insight and lessons about owning a business and working in the digital marketing space. For now we're calling it "Isaac's 21 Thought's" because he usually has that many (and more!) rolling around his brain at all times. This format may change as we get him to document more and more of his conciousness -- so make sure to stay tuned.
As 2018 approaches, it's time to once again consider what's going to happen with SEO, what new tactics are going to work, and what to beware of. It looks like next year holds a couple important new changes, so let's look at how it will change.Read More
If your brand attended a dinner party, who would it be? Would your brand be the tech-savvy guest offering pointers on how to be an Excel power user? Or, would your brand be the driven athlete who’s always working out and striving to unleash untapped potential?Read More
A crisis communication plan is designed to do one thing: Provide everyone with a roadmap when the business gets a bit of negative news – including work accidents, public incidents, poor reviews, negative social media reactions, hate mail, and more. You can target specifically at social media disasters, at hacks or theft, at specific work events, or whatever your "crisis" may include. But your business should at least have an online component to avoid some of the bad publicity fallout! Here are the top reasons why a crisis communication plan is more important than ever.Read More
We've discussed how important videos are and how you should optimize your videos for Facebook, YouTube, and beyond. However, it's high time we take a look at how to best analyze those optimized videos. Once you put them out there in the social media world, how do you know how well they're doing? What should you study, and what do those numbers mean? Lets look at the answers.Read More