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What New Facebook Messenger Feature Means for Businesses

We've talked in the past about how Facebook Messenger may be a more powerful tool than you think, with it's ability to house chatbots that can answer questions and facilitate sales directly from the chat app.

But now, news has dropped that Facebook wants to take this Messenger approach even farther, helping companies to not only sell and install chatbots, but also drop mass-broadcast messages to audiences. Here's what we know about it so far, and how you may be able to use it!

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Isaac's 21 Thoughts: How To Be Successful


 Anyone who knows 21 Handshake owner, Isaac, knows that he constantly has 100 ideas and thoughts running through his brain at all times. And while we admire his excitement and creativity, finding a productive way to channel it has been a challenge! 

This blog is a result of that. Every Friday Isaac will be sharing insight and lessons about owning a business and working in the digital marketing space. For now we're calling it "Isaac's 21 Thought's" because he usually has that many (and more!) rolling around his brain at all times. This format may change as we get him to document more and more of his consciousness.

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3 Reasons Why Your B2B Company Should Be on Pinterest


Copywriting and marketing naturally go together, but capturing your B2B offering in images can be a little more challenging. Customer-facing pictures, simple product and lifestyle shots, seldom have the same "mileage" when appealing to businesses. Pinterest, though it's most commonly known as a destination for wedding-planning and crafts, actually has a lot of benefits to offer in a B2B marketing setting.

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2018 Digital Marketing Strategy Trends You Need to Know

It's that time of year again – time to take a close look at digital marketing trends for 2018, and just what you should be prepared for. Check and see if your strategy is ready!

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Facebook Lead Generation 101


It's easy to think of social media as a brand-building tool – something to pump content into when you want to get your name out there and build up rapport. But that's not exactly true. One of the most valuable social media advantages is actually direct lead generation...as long as you know what you're doing. So let's talk about lead generation in social media, and why it needs to be a core part of your client strategy.

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Isaac's 21 Thoughts: Human Behavior + Holiday Shopping

Anyone who knows 21 Handshake owner, Isaac, knows that he constantly has 100 ideas and thoughts running through his brain at all times. And while we admire his excitement and creativity, finding a productive way to channel it has been a challenge!

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Brand Voice pt. 4: Why Your Brand Needs a Brand Profile


From Nike and Pepsi to GE and Microsoft, major corporations spend millions each year on marketing initiatives to carefully shape, protect or revitalize their brand image. The success of a marketing campaign can hinge on a single word or image choice. That’s why these companies have also invested millions in brand style guides that carefully define and protect branding and tone across all internal and external communication touch points. Why? A distinct and unwavering brand voice is a core communication attribute. Any communication inconsistency can create brand confusion. Consistency matters.

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Digital Marketing Tools pt. 1: SEO Tools

Digital Marketing Tools Review

Over the next few weeks, our 21 Handshake team will be giving you the scoop on what digital tools we have used. We will start with SEO tools then move on to review project management software, social media platforms, apps and a CRM review. We are not being paid by these brands, so our reviews will be honest and frank! We will tell you if:

a) we have used the actual tool in question
b) if we have used it, we will give you our honest review
c) if we haven’t used it, we will give you the scoop on what we have heard from marketing influencers we respect

So that’s it! Take it to heart or take it with a grain of salt BUT remember we always recommended reviewing a product for yourself. Your situation may be different than ours and whereas a tool didn’t work for us, it may work for you!

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Everything You Need to Know About Facebook Video Captioning

Let's make it clear: Your Facebook videos really, really need captions that play along with the video. Captions are key to engagement, and they are only getting more important, so if you don't know how to add them, it's a very important skill to learn.

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