Who is Gen Z?
Gen Z are teens ranging in age from 13 - 17 and while millennials were mobile pioneers, Gen Z are mobile natives.
Why should you care?
Google in a partnership with Ipsos, has just released some fascinating stats on this generation and how they use mobile.
Here are a few that stood out to our 21 Handshake team:
- 78% of Gen Z use a Smartphone
71% of Gen Z spend 3+ hours of time wathing video on their mobile devices
68% of Gen Z makes purchases online via their phone
And one more...among age groups surveyed Gen Z was the only group who said that Ads influenced their purchasing decision.
What to do next?
This young group is a generation that is very connected on mobile - and it is their priority. It is not just a luxury to have a phone - it is a necessity and it is a part of their lifestyle. As marketers, as businesses we need to be aware of this age groups behavior on their smartphone. Gen Z habits will continue to shape how we as businesses will need to respond to them in the future as their buying power continues to increase with age (or even in a secondary sense who they are influencing to make purchases for them).
Will we eventually only need a mobile strategy? Time will tell.
Here is what you missed this week on 21 Handshake:
Seven easy to implement hacks that will help you take advantage of YouTube video content like the pros. Learn how to include transcripts, links and CTA's.
The impact of social signals on true SEO remains ambiguous, use of the signal funnel can help determine how social media posts get true conversions.
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