21 Handshake Report: The Mobile Natives (Gen Z)

by Sarah Hayes on March 31, 2017

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Who is Gen Z? 

Gen Z are teens ranging in age from 13 - 17 and while millennials were mobile pioneers, Gen Z are mobile natives.

Why should you care?

Google in a partnership with Ipsos, has just released some fascinating stats on this generation and how they use mobile. 

Here are a few that stood out to our 21 Handshake team: 

  • 78% of Gen Z use a Smartphone
    71% of Gen Z spend 3+ hours of time wathing video on their mobile devices
    68% of Gen Z makes purchases online via their phone 

    And one more...among age groups surveyed Gen Z was the only group who said that Ads influenced their purchasing decision.

 

What to do next? 

This young group is a generation that is very connected on mobile - and it is their priority. It is not just a luxury to have a phone - it is a necessity and it is a part of their lifestyle. As marketers, as businesses we need to be aware of this age groups behavior on their smartphone. Gen Z habits will continue to shape how we as businesses will need to respond to them in the future as their buying power continues to increase with age (or even in a secondary sense who they are influencing to make purchases for them).

Will we eventually only need a mobile strategy? Time will tell. 

Here is what you missed this week on 21 Handshake: 

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Sarah Hayes

Project Manager at 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. A self described life long learner that thrives on detail, I love bringing these skills to the table to help others succeed.

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