21 Handshake Report: You, An Inbound Marketer?

by Sarah Hayes on February 24, 2017

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What makes someone open your email? 

Or send it straight to the trash...

One could arugue that it all comes down to the subject line.

Today I received over 50+ promotion/social emails. That is how my Google inbox categorizes them. Most of these never get opened. Why? (beside the I don't have time) But mostly because they just didn't catch my eye - here is what did over the last few days:

So how are your subject lines being received? Are they receiving an open or immediate delete? Take a moment to review your stats, and if it is more trashes than opens - it may be time to brush up on your subject line skills. (Click here to read 144 Catchy Email Lines from CopyMonk)

Here is what you missed this week on 21 Handshake: 

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4 Ways Hashtags Add Value on Your Facebook Business Page (and 3 ways they don't!)

Every platform has it own unique use of Hashtapgs. Find out when to use a hashtag on your business page and a few cases of when you shouldn't! 

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How Secondary SEO Attracts Increased Visitors to Your Website

 Secondary keywords create synergy with primary keywords - learn how and why to use them in your content marketing. 

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How to Recruit Your First B2B Marketing Manager

As you craft your job description and start sorting through resumes, here are three guidelines to keep in mind


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Sarah Hayes

Project Manager at 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. A self described life long learner that thrives on detail, I love bringing these skills to the table to help others succeed.

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