I was reminded of this simple fact today after I hit publish on a blog post.
I did a quick scan of the newly published post...all the way to the bottom where I stopped.
Where is the button telling me what to do?
Or even some actionable text with a link?
Yes, my friends. I forgot a call to action.
A simple mistake, easily fixable...and I know what you are thinking why is this even important? The prospects I am attracting to my site are intelligent, they don't need a 'button' telling them what to do next.
And yes, we agree, your prospects are intelligent.
But so is the fact that a call to action guides your prospect to converting.
And why take that chance that they might not know what to do next and lose them as a lead?