What you missed this week on 21 Handshake:
If you're not sure what the exit rate on your website means for your marketing strategy, this blog is for you. We go in depth as to what your exit rate means and what to do with that data to leave your audience wanting more.
In B2B marketing, the biggest trap that companies fall into is the pursuit of the "One True Way" of developing their content and reaching their audience. Don't fall into that trap. In this blog we share 3 of our rules to follow that help you break the norm for your industry and get creative with your content.
If you are either looking to incorporate video into your marketing strategy or if you only utilize it when neccesary, you will want to make sure you check out this blog. A well thought out strategy can take your video content to a whole new level. Read more to find out why!