Friday Handshake Report: 3 B2B Marketing Strategies You Want to Adopt

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What you missed this week on 21 Handshake: 


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Understanding Exit Rate - The Key for Higher Visitor Retention on Your Website

 If you're not sure what the exit rate on your website means for your marketing strategy, this blog is for you. We go in depth as to what your exit rate means and what to do with that data to leave your audience wanting more. 


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3 Rules for Content Marketing Success (That Most Brands Get Wrong)

In B2B marketing, the biggest trap that companies fall into is the pursuit of the "One True Way" of developing their content and reaching their audience. Don't fall into that trap. In this blog we share 3 of our rules to follow that help you break the norm for your industry and get creative with your content. 


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Reactive Video Production vs. Proactive Video Strategy

If you are either looking to incorporate video into your marketing strategy or if you only utilize it when neccesary, you will want to make sure you check out this blog. A well thought out strategy can take your video content to a whole new level. Read more to find out why!


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Ashley Mamula

As Social Media Coordinator, Ashley is constantly researching the latest social trends, and has a passion for creating engaging content. She is a recent grad of Grand Valley State University and has spent the past few years working as an Account Associate on Grand Valley’s student-run public relations firm, GrandPR. On the weekends you can find her doing DIY projects or running around with her puppy, Odin.

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