Friday Handshake Report: 4 Need-To-Know Digital Marketing Strategies


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This week on the blog we share our favorite tips for holiday marketing tactics, and share several things to consider before putting together your next digital campaign including our favorite series, Instgram vs. Snapchat. Which story platform do you prefer? Which is the better marketing platform? Let us know your opinion in the comments! 

What you missed this week on 21 Handshake: 

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3 B2B Tips for Independence Day Inbound Marketing

To kick off the holiday weekend, we shared tips to engage your audience coming up to a holiday weekend. These tips are not just applicable to the Fourth of July either! Check them out so you dont miss an opportunity to connect with your audience. 

 

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7 Signs that Make a Good Instagram Influencer

So your company has decided to use social media influencers in their next marketing campaign. Let the search begin! But first, check out these 7 important factors to consider when running through your list of potential influencers. This checklist will ensure the influencer you pick is right for your brand.  

 

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How Google Ad Blocker Changes Digital Marketing Strategy

In this blog post we keep you up to date with the latest Google updates. How will Google's new ad blocker work and how will effect your marketing strategy? Find out in this blog post. 

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 Instagram vs Snapchat: Where your B2B Should Focus

A popular topic on this blog brings another installment of Instagram vs. Snapchat! This time we cover the potential demise of snapchat as Instagram takes over with their lux-style Instagram stories. Where does that leave B2B marketing plans? What platform is the better fit for your message?

 

 

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Ashley Mamula

As Social Media Coordinator, Ashley is constantly researching the latest social trends, and has a passion for creating engaging content. She is a recent grad of Grand Valley State University and has spent the past few years working as an Account Associate on Grand Valley’s student-run public relations firm, GrandPR. On the weekends you can find her doing DIY projects or running around with her puppy, Odin.

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