What you missed this week on 21 Handshake:
Last week we talked about the power of social media contests, but is a contest best for your brand? In this blog we also give you the rundown on how to conduct a Facebook Contest that wins you more interaction and engagement.
Shadowbanned - a process where Instagram blocks your posts from view without letting you know anything is wrong. But how can you tell if this is occuring to you? Go through our checklist to see if there is any chance you could be in trouble.
When considering the use of a social media influencer, it is crucial for the campaign and your brand reputation to make sure you are asking the right questions before bringing them on. Be prepared with this list of questions to include when you are chatting with a potenital influencer.
Have you been afraid to incorporate paid promotion on your social posts? Or are you using it too much and not gaining any real traction? In this blog post we share why it is important to have balance in your social strategy.