5 Things Everyone Knows About Finding Targeted Keywords That You Don't

by Emily Oswalt on June 15, 2016

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We're going to be honest: Picking targeted keywords is not a glorious job. It's not especially exciting or fulfilling – but it is incredibly important. You can't rush through your keywords and skip to content creation, not if you want effective SEO. Fortunately, we have several popular ideas for how to find excellent keywords, without making it a slog.

Google's Autofill is a Blessing

When you're tired and busy, the last thing you want to do is go on a hunt for targeted keywords to use in your content marketing. So give your brain a break and let Google's autofill do a lot of the work for you. That Google search bar autofills based on popular searches (accounting for a lot of different factors, like locality), so you can easily tap into powerful keywords with minimal research. A handy trick here is the alphabet game: Type in a word, then type every letter in turn to see what autofill has to say. For example "joist a" brings up options for a joist app, "joist b" has keywords for block and brackets, "joist c" is all about calculators and contractors, and so on. Finish the alphabet and you'll have a handy list of phrases to use by the end. It's easy, free, and doesn't require any mental effort – truly a winning solution!

There are Plenty of Free Online Tools You Can Pick

Maybe the idea of using autofill also sounds exhausting – after all, you have to type out all 26 letters! This is why many content creators turn to the free tools available that make the whole process a little faster. You don't always get the full alphabet breakdown with these tools, but you do get a lot of instant suggestions for new keywords based on popular old keywords that you've used in the past. Plug some of these old keywords into tools like Keywordtool.io and see what comes up!

LSI Is Real and More Useful Every Day

In this particular case, LSI stands for Latent Semantic Indexing, which is an intimidating phrase for a simple idea. Basically, this refers to using the latest smart algorithms from Google and other search engines which account for not only your keywords, but other words that searchers type when they want to find similar things (often words that don't have any direct semantic connection to each other, like "glass" and "window"). This makes it easier to search in more natural language, but also allows you to extend your keyword search to other, tangential phrases. Learn more about how to do it in this excellent Writtent post that gives the suggestion to use a lexical database and to search in Google with ~ before your keyword to see related results.

Your Competitors Are a Great Source of Keywords

Let your competitors do keyword work for you! Take a look at a well-done competitor content page on related products and see if you can pick out the keywords. One of the easiest ways to do this is to pop up the View Source option and take a look at the HTML. This allows you to find the description and keyword tags that your competitors are using. Scoop up some of their best keyword ideas to use for your own content!

You Can Judge Impressions Before Choosing a Keyword

We're going to go to the opposite extreme from our first point for this one: If you really want to research keywords in a deep, meaningful way to find the best phrases, you can spend a lot of time on it. The most effective method is heading over to Google Adwords and creating sample campaigns, which will track the number of exact impressions a keyword will give you. Moz has a great guide on how to do this – but remember to set aside some time for this tactic.

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Emily Oswalt

As social media manager at 21 Handshake, my passion of social media shines through to bring awareness to your brand. From the latest hashtag trend to engaging influencers, my desire is provide the best content to get your target audience talking online.