5 Top Tips to Increase Your Bottom Line Using Content Marketing

by Isaac Oswalt on November 23, 2015


If you’re trying to manage your marketing budget, content marketing is the perfect tool. It’s the only marketing channel that allows completely free creation and distribution. All you need to do is be strategic about it.

Here are five tips for improving your bottom-line with content marketing:

1. Create Attractive Content

A recent study found over half of customers are attracted enough to content that it enables them to make a purchasing decision. Luckily, attractive content is easy to make: just make sure it’s relevant to your audience. Include plenty of keywords and SEO tactics so that when your target audience looks for a solution, they’re pointed in your direction.

2. Include a Clear Call-to-Action

Don’t waste the goodwill your content generates by not providing a clear next step. Each piece of content must have a specific goal, like conversions or gathering emails. Include a clear call to action with a hyperlink at the bottom of each post. Create a custom landing page in order to ease the transition between your piece and a purchase.

3. Focus Your Efforts

You don’t want to be that old cliche, ‘jack-of-all-trades, master of none’. If you can’t do a great job at something, there’s no point in doing it at all. Focus your content efforts very precisely:

  • Choose one specific target audience.

  • Focus your efforts around two or three long-tail keywords.

  • Select one or two publishing platforms until you’ve firmly established them.

The more focused you are, the more cohesive your content is.

4. Start Upselling

Content marketing is a great strategy to upsell to existing customers. Simply create blog posts around complementary products and services, or the benefits of upgrading to additional services. Most of the time you’ll be able to generate future sales just by staying in front of your customer base.

5. Don’t Overthink It

Your content doesn’t have to win any Pulitzer Prizes. It doesn’t even need to be incredibly creative or witty (although that always helps, of course). All it needs to do is offer value to your customers. If you need an idea for content, just write down the answers to these two questions:

  • What problems do my customers usually have?

  • What expertise do I have that my audience would benefit from?

It’s as simple as that.

In order to help you run your marketing operations more efficiently, we’ve put together a comprehensive guide on how to generate profitable sales. It includes everything you need to know, from inbound marketing to managing a sales team to becoming a thought leader. Download our guide by clicking below!


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Isaac Oswalt

Owner of 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. Futurist in nature, Isaac displays a deep desire to preserve the human element in today's business. Trust being the ultimate currency, his clients appreciate that "new and stronger handshakes" is a success metric in their businesses.

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