Attract Millennials By Encouraging Collaborative Creative Thinking

by Isaac Oswalt on September 16, 2015

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In this blog series, we focus on insights from millennials and how you can focus on attracting millennials to manufacturing.

 We have discussed perks that Millennials look for in a company and how millennials thrive in an intimate work environment . It is important to Millennials that they feel like a person, not just a number and they love frequent feedback. Millennials value a challenging and trusting work environment; they also desire a clear career roadmap. Millennials also desire to feel a part of the 'bigger picture' and look for employment at companies they feel will give them a sense of purpose. Foster a culture of charitable caring, a connected team environment and some fun social outings and you are well on your way to attracting Millennials to manufacturing.  Assist Millennials in achieving a work - life balance, have inspiring senior management and a well paired mentoring program and you are well on your way to attracting millennials to manufacturing! Encourage good manager - employee relationships and collaborative creative thinking and not only will your millennial employees look forward to clocking in but all employees will! 

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Rachel’s Problem

As a new hire right out of college, Rachel decided to give the manufacturing industry a try. She’s enjoying her job and happy with her pay, but it isn’t quite what she expected. In college, she loved working together with her classmates to solve problems. She loved the challenge of using creative thinking to find new, exciting ways to do things.

This job, however, doesn’t have quite the same feel. She’s left wondering if she should search elsewhere to light that creative spark.

 Why Creative Thinking Is Vital

Millennials in manufacturing aren’t the only employees who want to work in an environment that encourages collaborative creative thinking. In fact, your business will notice a wide variety of benefits from building this type of culture:

  • Sense of ownership. Employees will take pride in their work when they’re working together to develop solutions and new processes.
  • Improved processes. Not every suggestion will be a winner, but you’ll be surprised at the amount of great ideas that come from your team.
  • Happier employees. People will bond and enjoy each other’s company as they work together. They’ll be happy to come to work each day.

Encouraging a Collaborative, Creative Environment

Fostering this type of environment is simple. It starts with your leadership. Leaders need to be open to new suggestions and happy to work alongside their employees to find solutions. Once employees are comfortable making suggestions, new ideas will flow in.

The second key is encouraging collaboration. Make sure employees have the opportunity to socialize during and after work. Build cross-functional teams and include employees in problem-solving meetings.

 Working to encourage collaborative creative thinking may take some time, but you will attract Millennials and other key employees by the handful. Your process will improve, and employees will look forward to clocking in!


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Isaac Oswalt

Owner of 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. Futurist in nature, Isaac displays a deep desire to preserve the human element in today's business. Trust being the ultimate currency, his clients appreciate that "new and stronger handshakes" is a success metric in their businesses.

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