Attracting Millennials with Conversation

In this blog series, we focus on insights from millennials and how you can focus on attracting millennials to manufacturing.

attracting millennials_tip 24

Julio’s Big Concern

Julio doesn’t mind his job at all. He enjoys the work, and he’s pretty good at it. His colleagues are all really friendly, and the pay isn’t bad, especially considering he just graduated.

Julio’s only concern is that he doesn’t get to talk much to his managers. They always seem so busy, and the instructions they provide are rushed and vague. He likes them, but he wishes that he had the chance to build more of a rapport. He wonders if he should find a job with friendlier managers.

 Why Making Small Talk Matters

It’s not all about simply attracting Millennials, or any employees, you also need to focus on retaining them. If you don’t take the time to talk to your employees, you’ll never build a relationship that creates loyalty and trust. Your employees need the comfort to approach you with their issues, and confidence to trust you. They need constant feedback in order to improve and know your expectations are.

 Speaking to Your Employees Effectively

The most important thing is treating your employees with respect. Say hello when you pass them, even if you’re in a hurry. Listen to them when they speak, giving them your full attention. Try to remember the little things, and ask them about their family or interests. If other employees are hanging around, include everybody in your conversations.

You also need to make sure that your conversations with them are clear. If you’re giving instructions or feedback, don’t be vague or pass over the uncomfortable parts. If you’re able to give honest, fair feedback, your employees will respect you for it.


You don’t have to be best friends with your employees, but engaging them conversationally will improve loyalty and retention. Your work environment will improve and everybody will benefit!

 

attract millennials to manufactuirng

Isaac Oswalt

Owner of 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. Futurist in nature, Isaac displays a deep desire to preserve the human element in today's business. Trust being the ultimate currency, his clients appreciate that "new and stronger handshakes" is a success metric in their businesses.

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