Posts by

Aleks Vizulis

As operations manager at 21 Handshake, I bring an analytical perspective to the discussion table. My vision is to take projects from 'just strong' to superb. Often you will find me capturing behind the scenes photos in the 21 Handshake office or at a clients location. I play a fierce round of 18 during warm weather and catch me on the slopes during the other months of the year!

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Recent Posts

The 2 Most Important Tactics When Launching a Digital Marketing Campaign

Instagram. Twitter. Retargeting. Paid search. Facebook ads. Email marketing. LinkedIn articles. There’s a veritable buffet of marketing tactics that can feel downright overwhelming when launching your first digital marketing campaign. Everywhere you look, there’s a different success story and different “must do” tactic that will supercharge your conversion rate or magically quadruple your social media following– and many of these approaches seem to contradict one another! It’s no surprise that one of the most common questions clients ask us is “What should I do first?”

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How to Build an Emotion B2B Marketing Campaign that Works

Think your feelings are deep and complex? They may actually be far more straightforward than we give them credit for. There are four emotional states that essentially drive every decision that we make as human beings - happy, sad, afraid/surprised, and angry/disgusted, according to a recent article by Julie Beck in Atlantic. Those last two choices are grouped up because our initial stimuli and facial expressions are nearly identical between the divide: a simplification that comes in handy for the purposes of an emotion B2B marketing campaign. Effectively selling to your customers becomes a much easier task when you focus on and incorporate one or more of these "base" emotions: because they're familiar, we're keyed to recognize and respond to them when they enter our proverbial radar.

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Facebook Latest Conversations: Valuable to Social Media Marketers?

Facebook has released yet another new feature, and this one is called Facebook Latest Conversations, with a bit of community integration borrow from the likes of Twitter.

LC is pretty simple to understand: When you go to the search bar on Facebook, Latest Conversations will pop up as a search category. Plug in a phrase, and it will bring up all the latest Facebook posts about the subject with a high rate of contacts. These conversations can be pulled from anywhere around the world, no matter if you connected or not, and additional information like how many people are involved in the conversation is provided.

While Facebook Latest Conversations could turn into a, "Let's see what celebrities are saying about this now," we're hopeful that it could help out business brands. So let's look at why we're excited – and why we still have some questions about how this feature works.

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Chatbots - Just a Fad or Here to Stay?

If you've been reading the latest reports about chatbots, you may be wondering if they're a fad or something serious. At first glance, these automated messaging bots sound like one of those tech tricks that's very showy but doesn't lead to much ROI in the long run. So let's take a look at the evidence, and see how the data stacks up so you can make an informed decision if a conversational interface is the right route to take with your business. 

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7 Actionable Tips to 'Speed Up' Your Mobile Website

Now that we've discussed how businesses are failing hard at mobile speed benchmarks, it's time to take a look at actions we can all take to improve mobile website speed, and win that coveted mobile user attention. Here are the tactics most effective across the board.

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What will Facebook Video Covers for Pages Mean for Brands?


 Movement is the new marketing, and videos are emerging as the most dependable footholds in an increasingly chaotic ad space. How dependable, you ask? Forbes recently highlighted an INC study that predicts a staggering 90% of all web traffic will be video-based by 2019, while Google-owned video powerhouse YouTube reports mobile video consumption sees 100% growth each year. With those kinds of numbers reinforcing the popularity of this relatively new marketing tool, it's little wonder that Facebook is climbing on board the video marketing train.

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The Essential Checklist of a Brand Story Video

If your company were a person, how would it introduce itself at a party? No matter how many clients you have, how many skus you produce, or how long you've been in business, chances are that last question made you stop and think. It's easy to get caught up in the metrics of business and let your brand identity get a little fuzzy around the edges - it happens!  The trick is to focus a little and bring some clarity to that introduction by using versatile tools like a brand story video. A multimedia snapshot of what your company is striving to accomplish, this videowill help communicate your benefits more clearly to your customers, and will also serve as a guiding star for future marketing efforts.

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Google's Mobile Page Speed Benchmarks - How Does your Site Measure Up?

A little earlier this year, Google released the newest benchmarks for mobile page speed among businesses. The report showed us two things:

  1. Mobile page speed is really, really important. Google gives it a ton of weight when grading and ranking mobile sites (and remember, Google' algorithm is"mobile first"these days, so that makes a lot of difference). Prospects give speed even more weight than Google – it's the first thing they notice and a key factor in bounce rates.
  2. Businesses are flunking their mobile speed report card. Badly. On one hand, this is really embarrassing news, because experts have been talking for years now about how important a tight, speedy, friendly mobile site is in today's world. Apparently, very few companies have listened. On the other hand, it means there's still a lot of room for differentiation – if you can create a mobile site that beats the benchmarks, you can really stand out...which means making a lot of extra revenue.
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Can I Use Facebook Messenger to Sell My Product?

Frequently, marketing teams face the old question of social media ROI: "What is this really doing for the company, on the bottom line?" Much of our work with metrics and signals is meant to prove that social media marketing really does make a difference, especially when there is buy-in throughout the company. Today, we're going to talk about one of the most direct types of ROI possible, the sale, and how It's now easier on Facebook than ever before.

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5 Chatbot Features That Accomplish What Email Can't

We’ve been discussing the interesting rise of chatbots as a sales tool, and how chatbots currently have around 10x better open/interaction rates than email. This has led to some pointed questions, such as, "So what types of communication are better through a chatbot than email? If my business wants to use a chatbot, what should we change? Because email is working pretty great for us."

If email is working for you, good! Keep using email marketing. But chatbots can accomplish things in real time in a way that a flurry of emails cannot do. Here are several examples of the different chatbot features that companies are creating to take communication several steps beyond the standard email.

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