From Costco food samples to vacation sweepstakes, there’s nothing Americans love more than freebies. Facebook is ground zero for capitalizing on our love for freebies to grow a social media fan base and increase brand awareness. One of the easiest contests to run is a simple Facebook sweepstakes contest where entrants only have submit their email addresses for a chance to win a prize. You don’t have to spend a fortune on a tropical resort vacation. This year, our team successfully completed a Facebook Yeti cooler giveaway for a client that increased the company’s Facebook fan base from 100 to 1,000 followers within a month.Read More
There is a part of the SEO process that isn't discussed quite as much as the other aspects – the Googlebot, or how Google scans sites for information used in page ranking. And while we love to talk about the value of content (important!) and tags (also important!), it's good to remember that this busy little bot needs all the help that it can get.
That's why Googlebot optimization is a small but important part of your web design, and definitely worth talking about. Here's what to know to make sure Google has no problems with your site.Read More
Facebook videos! They get results, sometimes they engage even better than a great photo, and brands are highly encouraged to try them out – especially if you have some strong video concepts elsewhere that can be adapted to Facebook. There's only one significant catch: You only have a few seconds to win people.
Does that sound harsh? In today's demanding social media world, it's pretty reasonable: Three seconds is actually a whole lot of time, as long as you use it correctly. Let's take a look at why that precious handful of moments has become so important.Read More
Yes, there are about 200 different Google ranking factors, and no, we don't expect you to have them all memorized. Many are encoded in SEO best practices as well – but the most influential factors tend to slowly shift over time as Google decides what's good or bad for its search engine. That's why it's always useful to take a look at the top ranking factors and ask, "All right, what's mattering the most these days?"
Thanks to research from SEMrush and other organizations, we can put together a pretty good picture of what Google cares about right now...and some of the top factors may surprise you!Read More
Evergreen content is now – thankfully – a part of most content portfolios: We all have those pieces that are designed to stick around in the years to come, talking about perennial issues that never get very old. The problem is that this content isn't always exciting. It doesn't cover the latest trends that everyone is talking about...which is why it's important to remind ourselves exactly why evergreen marketing is so important to organic search traffic for our sites.Read More
Google has thrown another wrench at ad agencies and content creators! And while it can be annoying when Google starts changing things, it also leads to some great discussion. So let's take a look at the latest announcement: Google is building its own ad blocker.Read More
For those uninitiated, the Pareto Principle - also called the Pareto rule, or the 80/20 rule - refers to a unique concept in marketing: that 20% of your effort produces 80% of your results. The 20% can take the shape of engaged employees, original blog posts, product images, media, and so on - basically something distinct produced by or infused into your company. The 80%, on the other hand, comes in the form of sales, clicks, shares, engagement, traffic, and similar measurable result metrics. The gist of the Pareto Principle in terms of social media content marketing is that while you will need to create something original, the bulk of your time should be spent on promoting it. Considering that this rule has been floating around in some fashion since economist Vilfredo Pareto first coined it in 1896, is it still relevant in the fast-paced, SMM-driven world of 2017?
In short, no - but not for the reasons you're probably expecting.Read More
Facebook is a powerful platform for any marketer, a forum that can not only reach millions of people at any given moment, but one that allows you to narrow your audience to desirable potentials. So what gives? Your ads aren't making the mark you hoped they would, and you feel like you're barely a blip on the radar in your respective industry. You've got Facebook ads, but they aren't converting at the rates you were aiming for - or, even worse, aren't converting at all. It's time to take your marketing temperature and make sure you're using these 5 proven strategies for a killer Facebook ad campaign:Read More
Instagram. Twitter. Retargeting. Paid search. Facebook ads. Email marketing. LinkedIn articles. There’s a veritable buffet of marketing tactics that can feel downright overwhelming when launching your first digital marketing campaign. Everywhere you look, there’s a different success story and different “must do” tactic that will supercharge your conversion rate or magically quadruple your social media following– and many of these approaches seem to contradict one another! It’s no surprise that one of the most common questions clients ask us is “What should I do first?”Read More
Think your feelings are deep and complex? They may actually be far more straightforward than we give them credit for. There are four emotional states that essentially drive every decision that we make as human beings - happy, sad, afraid/surprised, and angry/disgusted, according to a recent article by Julie Beck in Atlantic. Those last two choices are grouped up because our initial stimuli and facial expressions are nearly identical between the divide: a simplification that comes in handy for the purposes of an emotion B2B marketing campaign. Effectively selling to your customers becomes a much easier task when you focus on and incorporate one or more of these "base" emotions: because they're familiar, we're keyed to recognize and respond to them when they enter our proverbial radar.Read More