Posts by

Ashley Mamula

As Social Media Coordinator, Ashley is constantly researching the latest social trends, and has a passion for creating engaging content. She is a recent grad of Grand Valley State University and has spent the past few years working as an Account Associate on Grand Valley’s student-run public relations firm, GrandPR. On the weekends you can find her doing DIY projects or running around with her puppy, Odin.

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Recent Posts

Why Your Business Needs Social Media Listening

Imagine this: you’re in the back of an elevator at an industry conference, the door opens and three of your target customers step in. They’re talking about a major problem at their company and your business is a natural solution provider. You’ve been trying to get your foot in the door at their company for the last year, but can’t seem to gain any traction. Now, you’ve just learned a key insight that will enable you to shift your business pitch and finally land a meeting. This is the most basic, low-tech form of social listening: hearing conversations that are relative to your business, analyzing the conversation for insights, and then shifting strategy to better engage your target audience.

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3 Instagram Stories Formulas for Optimal Brand Engagement

Social media is a remarkable tool for capturing new potential customers, getting the word out to thousands of people at once, and showcasing your products - but if you don't bother to master the medium, you're on par with an unplugged television. Let's start with an uncomfortable truth, here: the shine has worn off of social media as a whole. It's not to say that it doesn't capture interest or command staggering numbers of subscribers every day, it's simply that it isn't "new" in the strictest sense of the word. That means that a mere presence is not enough to kickstart your social media storytelling; like any good story, you'll need to plan it out and tell it in a compelling way.

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Who Else Wants To Be Successful With a Marketing Influencer?

If you talk about yourself too much, or too loudly, and what happens? For one, you'll end up hoarse and your voice will be less pleasant to listen to, but the real problem lies in boring or annoying your audience. Just as it can be tiring to hear the same old stories from friends or family, your audience hears your marketing message from you pretty often. If the message is essentially the same, how can you switch it up to keep things fresh? A marketing influencer might just be the answer. Leveraging the social or celebrity power of a third party will give your potential customers something new to listen to - even if the words are more or less the same.

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3 Key Parts to Your Mobile Business Strategy

Think with Google, a content research arm of the company, released a really interesting infographic-like breakdown of three basic goals for mobile marketing. Google loves mobile marketing, and since most people in the world spend more time online with phones than anything else, you need to have a mobile business strategy to set you apart from competitors

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