Posts by

Emily Oswalt

As social media manager at 21 Handshake, my passion of social media shines through to bring awareness to your brand. From the latest hashtag trend to engaging influencers, my desire is provide the best content to get your target audience talking online.

Recent Posts

by Emily Oswalt on March 28, 2017

The SEO Impact of Social Signals - Myth or Reality?

The impact of social signals on SEO has been a lively debate for years. In quick review: social signals are the activities found on social media posts, such as likes, comments, shares and emoticons. Those are obviously good news – it's a sign that people are interacting with your social post! But marketers want to know, "Do these signals also boost the SEO based on post content? Are we getting a better page ranking out of this?"

Read More

by Emily Oswalt on March 20, 2017

3 Tips to Use the Instagram Algorithm To Get Ahead of Your Competition

Instagram is currently in the process of reviewing it's new Instagram algorithm feature implemented last year. Instead of a "first come, first served" publishing route, Instagram will be positioning posts with a calculation that includes a number of different factors like activity, engagement, content, and so on.

It's not exactly surprising –Facebook and many other social networks do it, too – but it has made online content creators nervous, worried that their posts might be downgraded. However, we believe in looking at the bright side: If you know how to craft your posts, the new algorithm can actually improve your visibility! Let's talk about three simple tips that tap into the algorithm.

Read More

by Emily Oswalt on March 13, 2017

The Best Sources to Find Curated Content for Social Media

New content is great – as long as it's new! But how do you know if you're talking about something original or copying what all your competitors said last month? You do a little research first – and that's what content curation tools like these are for! See what tools on our list work best to find curated content for your business.

Read More

by Emily Oswalt on March 08, 2017

5 Essential Tasks to Complete on Your Social Media Daily Checklist

We've thrown out a lot of social media tips at you lately, and we bet a lot of teams are wondering, "When should we do all these things? We're already busy enough!"

We understand! That's why we're going to propose a quick social media daily checklist to complete every workday. This may not cover everything that you have to do, but it's a great place to start.

Read More

by Emily Oswalt on March 01, 2017

7 Steps to Follow When Reposting on Instagram

Part of thriving on Instagram is being part of the community – and that means occasionally reposting images from other people (also called a regram). It's a great way to build Instagram relationships, and tap into already-popular posts and audiences to help improve your own traffic. In other words, there are very few downsides...as long as you're polite.

Read More

by Emily Oswalt on February 22, 2017

7 Tips for an Instagram Hashtag Strategy that Produces Results

Can Instagram hashtags help out B2B brands? Yes, absolutely! We know hashtags get a lot of attention around pop culture Twitter news and flirty little Tumblr posts, but that's only part of their purpose. The right hashtags tie you into internet-wide conversations, increase your audience, and increase the chances that people notice your posts, even if they aren't your followers or fans. Sounds like a good deal, right? So here's an Instagram hashtag strategy for tapping into the power of those hashtags!

Read More

by Emily Oswalt on February 14, 2017

6 Instagram Growth Hacks for Businesses

One reason companies give for avoiding Instagram is that it takes too much time to build up an audience. That's a little silly – not only is Instagram already closely connected to other social media audiences like Facebook, but it offers a built-in, growing community that's easy to tap into with just a few Instagram growth hacks. Here are the steps to creating a "growth" post that will quickly put these fears to rest!

Read More

by Emily Oswalt on February 09, 2017

6 Main Factors that Determine if Your Facebook Post Shows in the News Feed

"How many people see my Facebook posts?" We bet you've wondered that in the past. It's an important question for social media marketing – actually, it's a lot more important now than it was in the past. Facebook's "organic search," or followers naturally noticing your posts in their news feeds, have drastically fallen in recent years. Some studies show there's only a 2% chance any follower sees a brand's post!

Read More

by Emily Oswalt on January 30, 2017

Best Practices for Social Media Emojis (and when NOT to use them)

Social Media emojis (also called emoticons, etc.) are growing increasingly common in social media newsfeeds. But does that mean that they're right for B2B companies? Or will they do more harm than good? We've got an FAQ to help you decide!

Read More

by Emily Oswalt on January 23, 2017

Facebook Wants "Thumb-Stopping Content" - Here is How to Get It!

"Thumb-stopping" is one of those perfect new words: It describes those posts that capture attention so quickly and thoroughly that your thumb stops scrolling down the social media touchscreen, and you actually pay attention.

Read More