Posts by

Emily Oswalt

As social media manager at 21 Handshake, my passion of social media shines through to bring awareness to your brand. From the latest hashtag trend to engaging influencers, my desire is provide the best content to get your target audience talking online.

Recent Posts

6 Ways Instagram Direct New Features Benefit Marketers

Some days it's a challenge to keep up with all the latest Instagram changes, but here's an update that your marketing team may be particularly interested in, especially if you've been thinking about using time-sensitive or "ephemeral" apps like Snapchat to reach the younger buyers, but really don't have the time to adopt a whole new app. Now Instagram Direct is making it easier than ever to try out its own ephemeral posting tools. Here are your top options to take advantage of the changes!

Read More

How the Instagram Carousel Update Changes Social Media for Businesses

There's a new feature Instagram added, a carousel designed specifically for your posts, and it's a very good idea. Here's what we know and how to use it.

Read More

How You Can Maximize Social Impact Using the Social Signal Funnel

We mentioned the"social signal funnel" in past articles to talk about how people respond to social media content, and we'd like to discuss specifically what we mean. This funnel is a way of thinking about social media marketing that may prove very useful when structuring and publishing your content – and understanding how people react to it. Let's dive in!

Read More

Facebook "Stories" with Messenger Day - What Is It, and Will It Last?

Facebook has recently launched two new features: Facebook stories at the top of your news feed and a feature in its messaging app called "Messenger Day." The company isn't even trying to hide the fact that these features are taken outright from successful apps like Snapchat, which focus primarily on visual content with a short lifespan and a lot of privacy. But any major features added by Facebook are worth a look, especially if there's a chance that it could compete on an equal level with a youth-oriented app like Snapchat! So let's look at some FAQs that will explain just what the deal is with these Stories-like features.

Read More

The SEO Impact of Social Signals - Myth or Reality?

The impact of social signals on SEO has been a lively debate for years. In quick review: social signals are the activities found on social media posts, such as likes, comments, shares and emoticons. Those are obviously good news – it's a sign that people are interacting with your social post! But marketers want to know, "Do these signals also boost the SEO based on post content? Are we getting a better page ranking out of this?"

Read More

3 Tips to Use the Instagram Algorithm To Get Ahead of Your Competition

Instagram is currently in the process of reviewing it's new Instagram algorithm feature implemented last year. Instead of a "first come, first served" publishing route, Instagram will be positioning posts with a calculation that includes a number of different factors like activity, engagement, content, and so on.

It's not exactly surprising –Facebook and many other social networks do it, too – but it has made online content creators nervous, worried that their posts might be downgraded. However, we believe in looking at the bright side: If you know how to craft your posts, the new algorithm can actually improve your visibility! Let's talk about three simple tips that tap into the algorithm.

Read More

The Best Sources to Find Curated Content for Social Media

New content is great – as long as it's new! But how do you know if you're talking about something original or copying what all your competitors said last month? You do a little research first – and that's what content curation tools like these are for! See what tools on our list work best to find curated content for your business.

Read More

5 Essential Tasks to Complete on Your Social Media Daily Checklist

We've thrown out a lot of social media tips at you lately, and we bet a lot of teams are wondering, "When should we do all these things? We're already busy enough!"

We understand! That's why we're going to propose a quick social media daily checklist to complete every workday. This may not cover everything that you have to do, but it's a great place to start.

Read More

7 Steps to Follow When Reposting on Instagram

Part of thriving on Instagram is being part of the community – and that means occasionally reposting images from other people (also called a regram). It's a great way to build Instagram relationships, and tap into already-popular posts and audiences to help improve your own traffic. In other words, there are very few downsides...as long as you're polite.

Read More

7 Tips for an Instagram Hashtag Strategy that Produces Results

Can Instagram hashtags help out B2B brands? Yes, absolutely! We know hashtags get a lot of attention around pop culture Twitter news and flirty little Tumblr posts, but that's only part of their purpose. The right hashtags tie you into internet-wide conversations, increase your audience, and increase the chances that people notice your posts, even if they aren't your followers or fans. Sounds like a good deal, right? So here's an Instagram hashtag strategy for tapping into the power of those hashtags!

Read More