Posts by

Emily Oswalt

As social media manager at 21 Handshake, my passion of social media shines through to bring awareness to your brand. From the latest hashtag trend to engaging influencers, my desire is provide the best content to get your target audience talking online.

Recent Posts

by Emily Oswalt on January 12, 2017

6 Tips for More Blog Conversions (that you can start using today)

Is your B2B blog humming along...but not quite performing as well as you want? Do you need more blog conversions to really create impressive results? Great! We've got several proven tips for you to try out (you can thank us later)!

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by Emily Oswalt on January 04, 2017

Analysis Of 6 Annoying B2B Social Media Habits: Here's What We Learned

We've seen a lot of B2B social media in the past year. That's good news! It means B2B companies are growing more accustomed to social platforms, forming larger communities with their buyers. But there's also some bad news – we see a lot of social media mistakes, too. Here are several of the worst offenses, and how we need to leave them behind as 2017 begins.

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by Emily Oswalt on December 28, 2016

6 Best Practices for Your B2B Instagram Video

Instagram has introduced the ability to add videos to your feed! It's an interesting addition, and these vids – which tend to be only several seconds long for easier posting – can be another powerful tool for your company, and an easy way to mix it up if you're getting bored of a long list of photos. But how do you treat B2B Instagram vieo? We've got the best practices you need.

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by Emily Oswalt on December 21, 2016

Why You Need to Grow Your B2B Instagram Followers (and 3 secrets how to!)

Instagram isn't just an add-on to Facebook or a diversion for teenagers (hey, even Snapchat is getting more serious these days). This photo and short video sharing service has become a powerful tool for brands, and a powerful method of outreach. Instagram alone has over 500 million active monthly users, which includes almost a quarter of all men in America and a burgeoning international audience. Together, users 'like' around 4.2 billion posts per day, so you can see why 70% of brands are expected to be using Instagram in 2017. The question is, are you going to be one of them? 

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by Emily Oswalt on December 15, 2016

Social Media 2017: 4 Strategies to Try

Could your social media 2017 strategy use a kick start? Sure, you’ve got the basics like a LinkedIn company page covered, but you haven’t seen a big bump in lead generation yet. Maybe Facebook’s algorithm change last summer has left your business struggling to connect with customers. As we look towards 2017, resolve to make this the year you really take your social media strategy to the next level. Here’s are four ways to get started:

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by Emily Oswalt on December 13, 2016

The Formula for B2B Instagram Strategy Success

Who doesn't like a good formula? We've got one you're going to like: It's the B2B Instagram success formula. If you aren't sure what to do with this photo - sharing site, here is the secret to success:

Creativity + Engagement = Success

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by Emily Oswalt on December 05, 2016

Why You Need an Instagram Business Account in 2017

It's time to stat talking about Instagram: In fact, we're going to do a lot more than talk about it. A big part of our own social media marketing plans for the upcoming year is to spend more time on our Instagram business account – and we think you should too. Here are the top 5 reasons that we're making the change, and why you need to add Instagram to your portfolio of channels as well. Don't worry – it's easier than you think.

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by Emily Oswalt on November 28, 2016

3 min

How to Optimize 3 User Intent Strategies for Increased Engagement

Since user intent is becoming increasingly important to Google search queries and, well all sites everywhere, we're looking for ways to make it user intent strategies easier to understand and plan for. One of the most useful perspectives is the three types of user intent that online buyers fall into: Let's look at these three types of 'intent' and a brief overview of what types of marketing can help meet these queries.

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by Emily Oswalt on November 23, 2016

Semantic Search: How You Are Shaping The Way Google Works

"Semantic search" is one of those terms that make people think, "Oh great, this sounds complicated." But really it's designed to make things simpler: This is good news for internet users everywhere! However, it also means important changes for online marketers are on the rise.

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by Emily Oswalt on November 14, 2016

5 Things You Need to Know About Micro-Moments in 2017

There is an excellent Google interview with Mike Grehan of Acronym Media regarding micro-moments – and while the whole thing is worth a read, one particular line stuck out to us: 'Nobody wakes up in the morning with a credit card in their hand and says, "My name is Jane and I want to buy something.'"

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