Posts by

Sarah Hayes

Project Manager at 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. A self described life long learner that thrives on detail, I love bringing these skills to the table to help others succeed.

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Recent Posts

by Sarah Hayes on March 24, 2017

Friday Handshake Report: (1) Missed Call

When was the last time you received a promotional email from a business that you just had to open? 

I know. 

They are few and far between. 

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by Sarah Hayes on March 22, 2017

Determining ROI: Digital Radio Ad Campaign vs. Traditional Radio Campaign

Yes, a lot of people still listen to the radio – some estimates have as many as 93% of U.S. listening to the radio at least once a week. But what does "radio" mean? Are we talking AM or FM? What about Satellite Radio? And let's not forget the rise of internet radio through sources like Pandora, Spotify, Slacker, iTunes Radio, and many other services.

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by Sarah Hayes on March 17, 2017

Friday Handshake Report: We are All Micro-Influencers

Do you consider yourself an influencer? You should!

The definition of an influencer is as follows: a person or thing that influences. 

Okay. That doesn't tell me much but to influence by definition isthe action or process of producing effects on the actions, behavior,opinions, etc., of another or others.

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by Sarah Hayes on March 16, 2017

How Your Company Can Adopt a Growth Marketing Mindset

Are you wasting your marketing dollars acquiring customers that don’t stick around? While some churn is inevitable, a low customer retention rate is bad news for any business. It means your company will need to invest more money to acquire more customers in order to maintain the same growth rate. That’s a recipe for stagnation, not growth.

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by Sarah Hayes on March 14, 2017

5 Strategies to Use Social Media Algorithms to Your Advantage

As if search engine algorithms weren't enough, right? But it's true – social media sites have their own algorithms that decide when and how posts are shown in their news feeds (along with other important decisions). And just like Google, understanding how those algorithms work is key to getting the best placement possible.

Now, we're not going to talk about how exactly the algorithms functions – they're proprietary anyway – but we are going to pinpoint several strategies that tap into the current phase of algorithms that popular sites like Facebook, Instagram and Twitter use. If you are having trouble with visibility, here's how to quickly improve those numbers!

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by Sarah Hayes on March 11, 2017

Weekend Handshake Report: Socially Popular Algorithum


Do you ever feel like Facebook is a popularity contest? 

Your feelings would be correct. Because the popular posts get show in the news feeds. What does this mean? This means that if your post gets more likes, more comments, more shares (i.e. all are known as engagement), your post will get shown in more newsfeeds. 

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by Sarah Hayes on March 07, 2017

The Future of Traditional vs. Social Media Advertising

The battle between traditional vs. social media advertising continues. Yes, we wish everyone could just get along, but there's only so many resources to invest in marketing, and target audiences continue to move toward social media as a key part of the sales funnel. So where does that leave traditional marketing? We've come up with several future predictions you should prepare for!

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by Sarah Hayes on February 24, 2017

21 Handshake Report: You, An Inbound Marketer?

What makes someone open your email? 

Or send it straight to the trash...

One could arugue that it all comes down to the subject line.

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by Sarah Hayes on February 21, 2017

4 Ways Hashtags Add Value on Your Facebook Business Page (and 3 ways they don't!)

Do Facebook hashtags fit into a B2B strategy? Yes, your business can use hashtags on your Facebook business page- Facebook actually assigns a unique URL to each hashtag so audiences can find and engage – but should it? In the end, do those tags actually add any value? Well, yes – and no. Here are the cases when hashtags can improve a Facebook post, and when they aren't worth it.

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