When was the last time you received a promotional email from a business that you just had to open?
They are few and far between.Read More
Yes, a lot of people still listen to the radio – some estimates have as many as 93% of U.S. listening to the radio at least once a week. But what does "radio" mean? Are we talking AM or FM? What about Satellite Radio? And let's not forget the rise of internet radio through sources like Pandora, Spotify, Slacker, iTunes Radio, and many other services.Read More
Do you consider yourself an influencer? You should!
The definition of an influencer is as follows: a person or thing that influences.
Okay. That doesn't tell me much but to influence by definition is:Read More
Are you wasting your marketing dollars acquiring customers that don’t stick around? While some churn is inevitable, a low customer retention rate is bad news for any business. It means your company will need to invest more money to acquire more customers in order to maintain the same growth rate. That’s a recipe for stagnation, not growth.Read More
As if search engine algorithms weren't enough, right? But it's true – social media sites have their own algorithms that decide when and how posts are shown in their news feeds (along with other important decisions). And just like Google, understanding how those algorithms work is key to getting the best placement possible.
Now, we're not going to talk about how exactly the algorithms functions – they're proprietary anyway – but we are going to pinpoint several strategies that tap into the current phase of algorithms that popular sites like Facebook, Instagram and Twitter use. If you are having trouble with visibility, here's how to quickly improve those numbers!Read More
Do you ever feel like Facebook is a popularity contest?
Your feelings would be correct. Because the popular posts get show in the news feeds. What does this mean? This means that if your post gets more likes, more comments, more shares (i.e. all are known as engagement), your post will get shown in more newsfeeds.Read More
The battle between traditional vs. social media advertising continues. Yes, we wish everyone could just get along, but there's only so many resources to invest in marketing, and target audiences continue to move toward social media as a key part of the sales funnel. So where does that leave traditional marketing? We've come up with several future predictions you should prepare for!Read More
People buy from people.Read More
Do Facebook hashtags fit into a B2B strategy? Yes, your business can use hashtags on your Facebook business page- Facebook actually assigns a unique URL to each hashtag so audiences can find and engage – but should it? In the end, do those tags actually add any value? Well, yes – and no. Here are the cases when hashtags can improve a Facebook post, and when they aren't worth it.Read More