Friday Handshake Report: Back to Basics with Social Media Strategy

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What you missed this week on 21 Handshake: 



The Importance of Visual Consistency on Social Media

On this blog we've reiterated how important consistency is in digital marketing. Whether that be with blog content, branding or social media. In this blog we go a further on that point regarding the visuals you use in your marketing strategy. 


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Top 4 Social Media Content Curation Best Practices


Content Curation is a common practice among social media marketers and seems like a no brainer when it comes to managing a brand's social media platform. But is this strategy actually benefiting your overall strategy? We think its time to take it back to basics and reevaluate the way we practice content curation to really encourage engagement and brand authenticity. 

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3 Steps to Defining Your Brand Voice


If you arent the Apple or the Wendy's of the world, you may feel that brand voice is not on the top of your priority list but maybe its time to rethink that. In the first installment of this series, we share the importance of developing your brand's voice and three beginging steps.


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Ashley Mamula

As Social Media Coordinator, Ashley is constantly researching the latest social trends, and has a passion for creating engaging content. She is a recent grad of Grand Valley State University and has spent the past few years working as an Account Associate on Grand Valley’s student-run public relations firm, GrandPR. On the weekends you can find her doing DIY projects or running around with her puppy, Odin.

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