Friday Handshake Report: Are These Benchmarks Key To Marketing Success?

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What you missed this week on 21 Handshake: 


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Mobile Bounce Rate: 5 Benchmarked Tactics to Improve Yours

With more and more people consuming content on thier mobile device, its crucial that your content is optimized for mobile. If you're not sure why your mobile bounce rate is so high, try these benchmark tactics that could keep your target to stay on your page. 


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Average Session Duration Benchmarks: How Does Your Website Compare?

In this blog post we introduce an important benchmark: Average Session Duration (ASD). We cover what makes it so important, why you should measure it and four ways to use it to measure marketing campaign success. This could be an important if you find people arent sticking around on your page very long. 


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3 Instagram Stories Formulas for Optimal Brand Engagement

Instagram is a great platform to use as a markteing tool but if you arent also utilizing Instagram Stories, you are missing out on a big feature. In this blog we cover the importance of utilizing Instagram Stories but also how you can do it for your brand as well. 

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How a B2B Can Use Facebook Groups For Pages

For so long social media has been a great arena for B2C to use as a tool leading many B2B companies to believe there is no room for them to play but the truth is that there are plenty of B2B decision-makers on Facebook, and a great deal of them can be coaxed into listening via Facebook groups Find out how to use Facebook groups to your advantage in yesterday's blog. 

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Ashley Mamula

As Social Media Coordinator, Ashley is constantly researching the latest social trends, and has a passion for creating engaging content. She is a recent grad of Grand Valley State University and has spent the past few years working as an Account Associate on Grand Valley’s student-run public relations firm, GrandPR. On the weekends you can find her doing DIY projects or running around with her puppy, Odin.

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