A Surprising Competitor to your Manufacturing Business

by Isaac Oswalt on November 26, 2014


It may surprise you to know that there is a competitor out there who is directing prospects where to go and who to do business with. This competitor has the power to position one company as an expert and ignore others. We’re talking about the internet. Every day your customer and potential customers are online helping to formulate their purchasing decisions. They are researching manufacturers in an effort to see who can do the job, who can be trusted and who has the expertise. They are doing this most often, without your knowledge.

Now, what if you could impact what they learn. What if you can help direct the messages they are seeing? What if you could be positioned as that expert in your field? What if you could experience manufacturing growth by using the internet to your advantage? The result would likely be an influx of prospects contacting you to learn more about your company, and potentially becoming your client.

This is the basis of inbound marketing for manufacturers; the ultimate goal on a well-planned internet marketing strategy.

How it Works

If you had a loyal customer, odds are you would be willing to go out of your way to help them. You would provide expert advice and share your experience to assist them. It is, after all, how you build great relationships. Well, inbound marketing builds those relationships before prospects become customers. It allows you to share what you know with those looking for your type of information.

Through a series of online strategies, you position yourself as an expert in your industry. This puts you in a terrific spot when a prospect is getting ready to make a buying decision.

Building Relationships

Most manufacturing companies started small, and built their companies through a combination of hard work and relationships. Unfortunately, some look at the internet as contrary to those tactics. They may view it as impersonal. We look at it as an opportunity to build even more relationships via a digital sales team. With inbound marketing you are helping more people while you build your reputation. Inbound marketing is not something to be left up to chance however. That’s why we created “The Manufacturing Guide to Business Growth”. Our free downloadable guide will show you how to use online marketing strategies that will get you in front of more prospects. It will take you through the steps you need to know to have new customers coming to you. Best of all, you do it without chasing them down and prodding and pushing them.

Remember, there are prospects out there right now searching the internet for what you offer. Where will the internet send them?

Grab the Book Here!

Isaac Oswalt

Owner of 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. Futurist in nature, Isaac displays a deep desire to preserve the human element in today's business. Trust being the ultimate currency, his clients appreciate that "new and stronger handshakes" is a success metric in their businesses.

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