Friday Handshake Report: Facebook Wants You to Go Live

by Sarah Hayes on December 16, 2016

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Have you tried Facebook Live yet? 

Facebook really wants you to. It has even rolled out a national advertising campaign to teach you how. 

Already a pro at Facebook live? It's time to step it up with Instagram Live - which rolled out this week. 

But the bigger question is why should your business care about going 'live'?

  • Connects you to your audience in the moment
  • Facebook gives this video platform extra attention in its algorithm
  • Notifications are sent to users when someone is live
  • 59% of executives would rather watch video than read text

If you 2017 marketing strategy doesn't include video - what is holding you back? Now is the time to embrace it. 

Here is what you missed this week at 21 Handshake! 

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Social Media Influencers 101: Why They Matter & How to Find Them

Three key benefits of social media influencers, 8 primary behaviors of influencers and how to align your brand with them for content amplification. 

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The Formula for B2B Instagram Strategy Success

Strategic ideas for your B2B Instagram account includes using the formula of creativity plus engagement leading to successful growth of this social account.

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Is Social Media Contributing - or Getting in the Way - of Your Sales?

If your target audience is social media contributing, so should you. Seven questions to ask when incorporating your business brand on social media channels. 

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Social Media 2017: 4 Strategies to Try

Resolve to make this the year you really take your social media 2017 strategy to the next level. Here are four ways to prioritize from engagement to advocacy. 


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Sarah Hayes

Project Manager at 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. A self described life long learner that thrives on detail, I love bringing these skills to the table to help others succeed.

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