No, this isn't a post about the Olympics - although certainly, there is that tie-in. Why title this 'Going for Gold', then? Because what true marketer doesn't try to capitalize on a news-worthy event? I think that is Rule #1 .... somewhere.
But here is where I am going with by titleing this 'Going for Gold'.
Going for Gold: It's about giving your best (I think a coach would shout 110%!) every time you step up 'to the plate'. Going for Gold: It's facing the competition in the eye and saying, 'You are on!'.
Going for Gold: It's about learning something new, every day.
Going for Gold: It's about not being content with just average. It's about being #1.
So how does this relate to SEO? ( if you look closely, that is also featured in our picture on today's post.)
Because I am on mission right now.
My mission: "Going for Gold" with SEO. Looking at competitors and why they are ranked higher, and what we can do to 'up our game'. Second page is not good enough - we need to be on page one. This will be a continual process. It won't be easy. It will require 'stepping up to the plate' and bringing our 'A' game. It will require learning new techniques and methods.
But it is worth it.
'Going for Gold', are you?
Seven remedies for when your content marketing library of ideas runs dry.
Seven steps to engaging influencers that you can incorporate into your daily routine.
Informative website visitor engagement is critical for increased traffic to your site; six tips on how to engage visitors rather than 'sell' them.
For employee social media advocacy to be effective, it must be authentic; six tips on how to bring employees into your marketing mix.