Friday Handshake Report: How Will You Define Success in 2017?

by Sarah Hayes on December 30, 2016

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2017 is staring us down on the calendar. 

Do you make resolutions? For yourself? For your business? 

I have always been a goal - setter myself and not a resolution maker. It just seems too cliche...or maybe just a whole years seems well...long. 

And I am more of here is my today goal 'to-dos'...because well it is satisfying to check things off the list. 

But enough about me. What about you? 

How will you define success in 2017? (here is my list)

  • Quarterly content calendars 
  • Social media conversation
  • Live video more often and Instagram Stories 
  • Increase Call to Action Conversions (including 2 new offers) 
  • Be Better at Delegation 
  • Solidfy Onboarding Process
  • Read one business book pertaining to my industry quarterly 

Now my list may mean nothing to you (and I will be adding to this list!) But that is because your list should look totally different. And why stop at 2017 when you think of defining success...? No we don't have a crystal ball to see the future, but if technology continues at the trajectory we are seeing currently, everything will look vastly different in 3 years, in 5 years, in 10 years. Why not start preparing your business now? 

Too busy planning your future success? Here is what you missed this week on 21 Handshake:

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SEO Tactics 101: White Hat, Black Hat and Grey Hat Strategies Defined

While what, grey and black hat SEO tactics were borrowed from hacking culture, the meanings remain pertinent – practices that are legal, uncertain, and illegal.


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Best Bets for Social Media Live Video in 2017

A look at well-known live video apps, and how they might fit into your social media strategy for 2017.

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6 Best Practices for Your B2B Instagram Video

If you're getting bored of a long list of photos, try B2B Instagram video. Six best practices to incorporate into your Instagram marketing strategy. 

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How Your B2B Can Tell an Instagram Story

Instagram stories is a whole new way to use this social platform, here is what your business needs to know about telling a B2B Instagram story.

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Sarah Hayes

Project Manager at 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. A self described life long learner that thrives on detail, I love bringing these skills to the table to help others succeed.

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