Friday Handshake Report: Let's Have a Houseparty

by Sarah Hayes on December 02, 2016

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I am about to let you in on a secret. 

Ready ?

Social Continues to Be Innovative. 



Yes, I know social is social. 

But do you really? 

Because that is what continues to attract younger generations to it. 

The ability to be 

Like Houseparty. Which emerged in late fall and now has 1 million users. (and fun fact, the now defunk Meerkat entrepreneurs are behind it.)

So will Houseparty be the next 'in' thing? Will it last? It is being touted as spontaneous togetherness

I am not sure the answer to those questions, but I do understand the appeal for college aged and teens who use this app. 

And we must remember - that those 'kids' are our next generation coming into the workforce. 

Too much House-partying this week? Here is what you missed on 21 Handshake: 

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How to Optimize 3 User Intent Strategies for Increased Engagement

Three types of 'intent' and a brief overview of what types of user intent strategies that you can use in your marketing to help optimize these queries.

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How Virtual Reality Can Make Your Brand Awareness Go Viral

Six ways virtual reality can be used to bring in more business from creating a wow factor to recruiting the younger generation. 

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Informational user intent is important for turning leads into buyers and building a great B2B brand, five tips to reach your target market. 

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Why Moving to a Not.Com Could Prepare Your Website For Future Success

Three digital marketing benefits of a domain name and how it can push you ahead of competition in search engine rankings. 

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Sarah Hayes

Project Manager at 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. A self described life long learner that thrives on detail, I love bringing these skills to the table to help others succeed.

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