Friday Handshake Report: Lights, Camera, Action

by Sarah Hayes on July 08, 2016


No, we are not getting ready to star in any Hollywood least not yet...I am sending out our headshot this week:


In all seriousness though, has your company been publishing video content

If not, why? 

Not to jump on the band wagon - but video is 'hot' right now. Like summer 90 degrees  hot. Like head to the beach hot. Like I need A/C Pronto hot. O.k. you get the point. 

But why is everyone so interested in video right now?

Here are a few reasons:

  • Facebook announced that they predict your news feed will all be video in 5 years (I honestly think it will be sooner)
  • Snapchat is all any marketer can talk about
  • Drones have exploded in popularity (we can't wait to name our 21 Handshake drone)
  • Facebook Live, You Tube, Vine, Periscope , Wistia, Vimeo...

We could go on and on. Video needs to be part of your content marketing strategy. According to this post, 75% of B2B Marketers are using video effectively

Stay tuned next week as we talk more about video and how we are using our drone! 

And if you were off filming your Hollywood debut this week, here is what you missed this week on our blog:


How to Optimize Your LinkedIn Company Page in 15 Minutes (or Less)

Four tips on how to optimize your LinkedIn company page that have a major impact on lead generation, brand awareness, and talent recruitment.


Friends, Not Foes: Why Your Inbound Marketing Needs Outbound Marketing

Bring qualified prospects back to your website and covert them into loyal customers when your inbound and outbound marketing are in sync.  


Stop! Why Your Business Needs a B2B Social Media Audit NOW

A B2B social media audit assesses how well your current social media plan is working for you - 5 questions that will shed light where weaknesses lie. 

sign up here weekly handshake


Sarah Hayes

Project Manager at 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. A self described life long learner that thrives on detail, I love bringing these skills to the table to help others succeed.

Find me on: