Friday Handshake Report: Personalization Equals Increased Open Rates

by Sarah Hayes on April 07, 2017

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Never underestimate the power of taking time to get to know your prospect. 

Because it shows you care. 

And yes, we are realistic here and understand that some people won't care. But a lot of people will. 

They will feel important that you took the time to get to know them. 

For example, in the last few weeks we have received two very well done emails at 21 Handshake. 

From the same company. 

They made us say WOW. That was cool. 

The first email was about an awkward handshake addressed to myself. I LOVE awkward handshake videos. I opened the email. 

The 2nd email was to Isaac. All about goldendoodles. Now if you know us, we dote upon Isaac's dog Barry. He is our C.E.O. by the way. The email was well done. It was a soft touchpoint. A little about their company, but mostly about Barry and goldendoodles. Watch the video here. It's kinda awesome. 

Personalization always goes over well. 

How well do you know your prospects? 

Here is what you missed this week at 21 Handshake: 

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6 Worst Mistakes to Avoid in Video Marketing

These six mistakes will make your video marketing efforts go right down the drain. Here is what you should never do on any video platform.

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Digital PR Strategy 101: Building Media Lists and Pitching Stories

How to building build media lists and pitch reporters with a digital pr strategy. Earn industry media coverage that puts your name in front of prospects.  

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The New Digital PR Roadmap: How to Secure Earned Media

There’s a place for “traditional” PR tactics, like pitching reporters, in the digital PR world. Tactics to engage influencers and secure earned media. 

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Sarah Hayes

Project Manager at 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. A self described life long learner that thrives on detail, I love bringing these skills to the table to help others succeed.

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