Friday Handshake Report: Unintentional vs. Intentional Video Views

by Sarah Hayes on February 03, 2017

video views 21 Handshake report .png

There is a difference in how these video views should be approached though, right? 

I heard this thought expressed while listening to the Social Pro's Podcast while they were discussing video platforms. 

And it is true. 

Unintentional: think of the social platforms where you are scrolling through your 'feed' and oh! a video. Sometimes interesting enough to pause on it, other times, the thumb keeps scrolling

Intentional: think searching for a particular video on platforms such as YouTube; you are searching out information whether it be a 'how - to', a funny video you heard about, a celebrity stunt, a product etc. 

Both video formats have a place for engaging the audience.

And while the unintentional may border on 'disruptive' it can in a general sense introduce your product/brand to many masses in the awareness stage and thus should be structured as such: be engaging, be entertaining. 

The intentional video is a little more focused. Treat those viewers as Amy quotes in the above mentioned podcast: 

“Once they click play on the video, treat them like they’ve always been there whether they have been or not, whether it’s your first video or your thousandth, and just roll with the content.” Amy Schmittauer

How is your video content being received? We would love to hear what you are creating!

Here is what you missed this week on 21 Handshake: 

 Social Media Emojis for B2B.png

Best Practices for Social Media Emojis (and when NOT to use them)

Is there a benefit in using emoji's in the B2B world? We explore that in this post. 

How to tailor your b2b video content.png

How to Use Video Content in a B2B Sales Funnel

Video can keep your prospects in the funnel longer if you know how to target the right message to the right person at the right time. 

b2b video social media .png

What's Your B2B Video Social Media Strategy?

A B2B video social media strategy is not one-size-fits-all.

social media copywriting formula.png

The Best Social Media Copywriting Formulas to Start Using Today

Use these proven formulas for higher engagement on social media. 

blog optimization easy checklist

Sarah Hayes

Project Manager at 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. A self described life long learner that thrives on detail, I love bringing these skills to the table to help others succeed.

Find me on: