Generating New Business: How Great Manufacturers Use the Internet

by Isaac Oswalt on December 13, 2014


While many view the internet as a social and even retail vehicle, more and more manufacturers are now discovering the secrets of using the internet for generating new business. Marketing for manufacturers includes a creative internet strategy that can help in multiple ways including:

  • Uncovering new opportunities for their business that they may not have previously known even existed.
  • Strengthening relationships by creating extra value for current customers. The internet can even strengthen long term relationships.

Many companies struggle because they view the internet strictly as a sales vehicle. They use it pretty much like traditional media, telling anyone who will listen who and where they are and what they do. These companies are all too willing to point out their experience, show their products and make online offers. They have forgotten that sales, especially large, long-term sales, are accomplished by first building relationships and trust.

This is where the internet is extremely valuable. It is a remarkable tool to connect and build relationships. It is not necessarily for selling, yet it can funnel potential customers right to you..IF you know the right approach.

We have created strategies specifically designed for manufacturing business growth. These strategies take full advantage of the reach and connectivity of the internet. These proven techniques can help you become the leader in your segment. Now these tactics are available to you via our FREE ebook "The Manufacturing Guide to Inbound Marketing".

This free guide explains internet strategies for manufacturers and why and how their customers make buying decisions. It will demonstrate how you can use these manufacturing marketing tactics to improve your customer base while avoiding the mistakes of your competitors. Perhaps best of all, it is available to you for FREE!

Download your “Manufacturing Guide to Inbound Marketing" today!

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Isaac Oswalt

Owner of 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. Futurist in nature, Isaac displays a deep desire to preserve the human element in today's business. Trust being the ultimate currency, his clients appreciate that "new and stronger handshakes" is a success metric in their businesses.

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