Guide Your Customers to Your Business with Content Marketing [Ebook]

by Isaac Oswalt on November 30, 2015

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Today’s sales game is changing. Your online presence is determined not only by what you create, but by everything else that’s out there. Forrester research shows that today’s B2B buyer finds three pieces of content about a vendor for every single piece that marketing or sales delivers. Furthermore, additional research shows that between 60 and 70% of the decision-making process for B2B prospects takes place before a vendor is ever involved.

The classic three touch point model (sales, magazines, fairs) is dead. The Internet has forever changed the path a prospect takes through the sales process. If you want to keep up, you need to learn how to move them through the process profitably.

To help you out, we developed the Mitten Marketing Guide - which is absolutely free! The Mitten Marketing Guide’s goal is to help lead your business to growth by teaching you about the changing sales process. You’ll learn how to identify where prospects are in the process, and what you need to know about engaging them every step of the way.

Here’s what else you can find in our free guide:

Generating Leads

Generating leads is tricky. Generating quality leads is even harder. Our handy guide shows you the most effective touchpoints for attracting leads. You’ll also learn exactly how to qualify leads to know which ones are interested and valuable enough to spend your sales team’s precious time on.

Cultivating New Opportunities With Existing Customers

Finding leads and generating new business is important, but there’s much more value in retaining and cultivating opportunities with your existing customer base. Remember that a 5% boost in retention rate equals a 25-95% boost in profits. You’ll learn exactly what steps you must take after a sale to ensure that your existing customers are thrilled and willing to return.

Creating a Better Sales Team

For your sales team to be effective, they need your support. Marketing must align their efforts with the sales team. They need quality leads. Most importantly, however, they need the right tools. Our guide shows you the right tools for prospects in every step of the modern sales process. Your sales team will have everything they need to push prospects through the funnel, improving sales and boosting profits.

Establishing Yourself as a Thought Leader

Using content marketing to establish yourself as a thought leader is a great way to build your brand, generate leads, and make your sales team’s job a lot easier. The key is knowing your audience. You need to deliver the right content to the right lead at the right time. The Mitten Marketing Guide makes identifying these opportunities easy. All you have to do is create and deliver the content,

The Mitten Marketing Guide contains all of the information discussed above, plus plenty more! If this sounds like information your business can use, make sure to download the Marketing Mitten Guide here. Remember - it’s completely free!

 

Mitten Marketing Guide

 

Isaac Oswalt

Owner of 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. Futurist in nature, Isaac displays a deep desire to preserve the human element in today's business. Trust being the ultimate currency, his clients appreciate that "new and stronger handshakes" is a success metric in their businesses.

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