When it comes to online marketing strategies, search engine optimization (SEO) contains to be a high priority. While some trends come and go, people still turn to the Internet to get their burning questions answered. That's why it's so important to pay attention to the little things - like meta tag descriptions.
A good meta description can lock in that click to your website. A bad one may cause a browser to skip right on by your site. But what makes a good meta description?
First, What is a Meta Tag Description?
The meta description is the HTML tag used to describe a page or post. Don't know HTML (and don't want to)? That's fine. Many platforms, WordPress included, have helpful plugins that let you set up your meta descriptions without fussing with the HTML.
That's a relief, because the meta description appears in important places such as:
- In search engine results, underneath your page/post title and URL. Searches frequently use the meta description as a way to confirm relevancy.
- Social media sharing links. When people share you page on various platforms, a description may pop up.
- Social bookmarking sites.
Now that you know what these descriptions are and why they're important, you have to know how to optimize them.
You Have to Be the Searcher
When you use a search engine, you're trying to answer a question. It's important to remember that in marketing. People are looking for answers to problems or questions. When you're searching for online marketing strategies online, you don't want to waste your time, and neither does anyone else.
Take a step back and figure out what questions your page answers. It will help you formulate the best description for each page.
A boring description may get your point across, but using the right language can be what gets you the click. Some things you can try include:
- Invoke curiosity with words like "discover," "learn," or even the "you'll never believe this" phrase
- Focus on benefits, not features
- Use action-oriented language
Don't Forget Best Practices
Meta descriptions should not be long. Keep yours to less than 155 characters if possible. Search engines may display more, so long as you have enough words that fit with the search query, but there's no way to guarantee that will happen.
You should also remember to incorporate your keywords whenever possible. It will help boost your frequency in search engines.
By following these principles, searches will have a better understanding of who you are and be more enticed to click through. Add optimizing your meta tag descriptions to your inbound marketing strategy!