Friday Handshake Report: Is There Room for Creativity in B2B Marketing?

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What you missed this week on 21 Handshake: 

 With the long holiday weekend, we only bring you two blog posts this week. But if you are left wanting more, make sure you check out our Hops + Handshakes series where we invite local West Michigan professionals to grab a beer with us and discuss thier careers and lessons they learned along the way. Watch the first two episodes here!

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Nine Word Email Template Revives Sales Leads

When it comes to email marketing, many feel they need to cover all the details in the first email becuase if not, they may not get another chance to share about their product. But what if we told you that all you need is nine words to grab your audiences attention? In this blog you can find a nine word email template and more. 


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Acceptable or Not? Emoji Use in B2B Marketing

As the way we communicate online evolves, there is an increase in the use of emojis. Many brands have jumped on board in order to speak the language that thier audience is speaking and add creativity to their messaging, but is it unprofessional coming from a B2B company? We dive in and discuss in this blog. 


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Ashley Mamula

As Social Media Coordinator, Ashley is constantly researching the latest social trends, and has a passion for creating engaging content. She is a recent grad of Grand Valley State University and has spent the past few years working as an Account Associate on Grand Valley’s student-run public relations firm, GrandPR. On the weekends you can find her doing DIY projects or running around with her puppy, Odin.

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