Isaac's 21 Thoughts: Social Intelligence + Attitude in Business

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Anyone who knows 21 Handshake owner, Isaac, knows that he constantly has 100 ideas and thoughts running through his brain at all times. And while we admire his excitment and creativity, finding a productive way to channel it has been a challenge!

So, as you have probably recognized by now, this is not our normal Friday Handshake Report. That's because from now on, every Friday Isaac will be sharing insight and lessons about owning a business and working in the digital marketing space. For now we're calling it "Isaac's 21 Thought's" because he usually has that many (and more!) rolling around his brain at all times. This format may change as we get him to document more and more of his conciousness -- so make sure to stay tuned. 

Thoughts for the week of 11/11/17- 11/17/17

1. Improvement in the B2B Industry 

I’ve had 4 meetings in the last two months where people have ideas for growth, new businesses etc. and they want to make these huge investments into technology to see if it will work.


2. One Steps Forward, Three Steps Back

...or even worse, they’re convinced it will work without testing the market


3. Minimum Viable Product Will Save You Money in the Long Run

Defined as the version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. Use this to help identify what may work and what wont.


4. How to Sell Your MVP
When defining your minimum viable product (MVP) you should articulate it in the sense of what actually happens in human behavior.


5. Still Unsure?
Your mvp should be “can I️ get someone to do what I️ want them to do without technology”. If so, document that in the most simplest fashion. 


6. The Next Step

Then, you build your technology to systemize the human behavior and then add value to it. But if the core idea is not getting traction with human behavior. Even by you facilitating it with a test group... a $200,000 app won’t help.


7. The Age of Technology
Technology is a conduit to speed up and systemize the human behavior that would already take place without it. 


8. Save Time for a Reality Check Every Now and Again 

Operating in the unknown is challenging for almost anyone. Even if the goals are long distance and hard to see, find checkpoints to take action toward, stop and appreciate when you get there.


9. All or Nothing

You’re either emotionally in or out... and you’re truly not “in” unless you’re willing to sacrifice your idealogy... and/or admit that you may be wrong.


10. How to Start Building a Customer Base

whenever you’re trying to grow a business, start with your current customers. Create a thrilling experience for them to refer you. Make them look good by aligning with you.


11. Don't Forget How Far We've Come

I’m watching Stranger Things and it’s absolutely amazing how much we’ve evolved in information. It really hits you when you watch two police officers go to a library to find information. Oh, 1983. 


12. Try a Different Perspective

Some answers come from being able to shift our presepctive a little bit and look at it from a different perspective. 


13. Take a Step Back

When you’re so deep in the weeds, it’s hard to see what direction you’re going.


14. Build Your Business on Good Attitude

Attitude is so important. This week, I was walking around at a conference and everyone was so happy, excited and optimistic for the future in this business. If you can't be excited about what you do, then no one else will be either.


15. Bad Attitude is like Business Repellent

On the alternative end - if you have a bad attitude when in a business setting, you are basically detering yourself from new business. 


16. Simple Change of Mind

It’s so simple at heart... switch “we can’t do that” to “if we could do it, how would we try it the first time around. How about the second and third?”


17. Social Intelligence Will Get You Far 

No matter what industry you are in, social intelligence is and will always be #1 skill required (in my opinion) to be successful in business.


18. Don't Be That Guy

At said convention, my client and I met with a guy regarding a potential business opportunity and I could see write through him. Needless to say the conversation ended quite shorter than originally intended. 


19. And on that Note...

If you can’t figure out who the smartest one in the room is... it’s definitely not you. 


20.  Do Yourself a Favor When It Comes to Internal Knowledge...

Depending on what a business does, every employee should have knowledge of a specific product or service but there should also be “owners” of the intel for each funnel that information to the appropriate employees. 


21. Coming Up With 21 Valuable Thoughts is More Challengig Than I Originally Thought

Stay tuned to next friday's blog to see what I come up with.


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Isaac Oswalt

Owner of 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. Futurist in nature, Isaac displays a deep desire to preserve the human element in today's business. Trust being the ultimate currency, his clients appreciate that "new and stronger handshakes" is a success metric in their businesses.

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