Friday Handshake Report: It's Time for Something New...

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Anyone who knows 21 Handshake owner, Isaac, knows that he constantly has 100 ideas and thoughts running through his brain at all times. And while we admire his excitment and creativity, finding a productive way to channel it has been a challenge!

So, as you have probably recognized by now, this is not our normal Friday Handshake Report. That's because from now on, every Friday Isaac will be sharing insight and lessons about owning a business and working in the digital marketing space. For now we're calling it "Isaac's 21 Thought's" because he usually has that many (and more!) rolling around his brain at all times. This format may change as we get him to document more and more of his conciousness -- so make sure to stay tuned. 

Thoughts for the week of 11/3/17- 11/10/17

1. The Moment of Truth.

Recently I’ve been obsessed with getting to the heart of the matter of what can affect significant change. 
I’m calling it the “moment of truth” for now…

2. Touch Decisions

It happens to every human daily when we are faced with decisions multiple times throughout the day, big or small. What do we do to help ourselves make the best decisions, make the right leaps forward, take our businesses to the next level we desire.

3. The Micro Moments.

It’s not one big thing, it happens in the micro moments. It’s several little things combining to create change for the better (or if you’re not careful, for the worse).

4. Take it to the Streets

I spend a lot of time talking strategy with businesses and while that’s great, it needs to be carried out at the street level. For example, if Frank knew what Joe would say at that moment of truth, would it help the overall goal of his company?

4. A Little Help from Technology. 

How do we combine goals, intelligence, experience together more effectively to make an impact in the moment of truth. How can technology allow us to learn from each other and overall become more knowledgeable and effective.

5. Becoming an Efficient System

I believe I've been obsessed with getting to the point because I hate inefficiency (Really, ask my team, they will tell you). I’m disgusted with “what could have been” if we’d had just pooled our resources. 

6. It's About Sharing

I’m sad that 58 year old Seasoned Steve doesn’t really share his experiences with 27 year old Upcomer Ed.

7. Don't Let Good Ideas Get Trapped

I believe it’s criminal to not help when you have the ability to help. The fact that most experiences and intelligence lay trapped in the heads of our team/employees is sad. 

8. Let's Learn to Pass on Our Knowledge. 

Think how much we could learn from each other…

9. Think about This Scenario: 

Upcomer Ed doesnt get the sale… he didn’t know what to say and he actually said the wrong things… no biggie, it happens and it’s apart of the growing process. It’s why experience is so important.

10. Rinse. Repeat.

But let’s say this repeated happens… Upcomer Ed develops into a rut and doesn’t like his job. Sales are softer than should be therefore profits are suffering.

11. Now, It Has Become Risky Business. 

As a business that needs cash to operate, the investments for new technologies and processes get put on hold and Sally is at risk of losing her job just to save money.

12. Seasoned Steve to the Rescue? 

Seasoned Steve has the skills to help Upcomer Ed… but he’s gotta do his own thing, his own job. The management discounts young people as they “take to long to train” or don’t get it… and the battle cry is to get more Seasoned Steve’s because “they just don’t make them like they used to”.

13. Deployment of Information. 

This can be avoided if we capture Seasoned Steves intelligence and experience and deploy it in a manner in which Upcomer Ed can learn or more importantly, reference.

14. Don't Become This Story.

In the moment of truth, the company failed. Put that track on repeat and you got yourself a stagnant/dying business. 

15. Rethinking Your Business Strategy

Sometimes the answers to our problems lie within ourselves and our own organizations. How does this idea make you rethink your business strategy?

16. Yes, It's Time for a New Plan. 

The brands that do well in any marketplace are those who can accept that things are changing. Make sure you are constantly reevaluating what is working for your business and what isn't.

17. Moving Forward. 

We are in an interesting time where Millenials and Baby Boomers share the workspace. Utilize both of thier strengths to help keep your business growing. 

18. How to Keep Knowledge Within Your Walls

Two Words: Document. Everything. When Seasoned Steve write's down his day to day and keep track of things he's learned, it acts as something tangible to pass on to the next generation of employees.

19. Here's an Idea. 

Maybe it's not a diary but an in depth exit interview when Seasoned Steve goes to retire. Make sure its recorded on video and transcripted into things that the company could do better, things that have worked and still are producing results and his ideas for the next generation.

20. What Would Happen if You Opened the Line of Communication?



When two employees from different departments or levels of experience get to talking and voicing thier opinion, only good things can come of it. You either realize how big the disconnect is or you gather new ideas to improve. 

21. Be Open to Feedback

With that being said, we'd like to hear from you! What are your thoughts on today's topic? Do you see challenges in implementing something like this? Are you experiencing something similar in your company as well? 


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Isaac Oswalt

Owner of 21 Handshake, a strategic marketing company, driven to grow relationship-driven businesses. Futurist in nature, Isaac displays a deep desire to preserve the human element in today's business. Trust being the ultimate currency, his clients appreciate that "new and stronger handshakes" is a success metric in their businesses.

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