Hi [Prospect Name],
Really? That's All?
That's it. This 9 word email template is to the point, simple, takes seconds to read, and communicates volumes to your potential customers. That "still," for example, indicates that you were listening when they first sought your company out, and that they mean enough to you to warrant a follow-up. In an already-crowded inbox, being met with a wall of text is more likely to earn you a trip to the "circular file" than it is a careful read. This way, you can avoid contributing to the volume of information your prospects already need to sift through, greet them with a refreshing, one-on-one tone email instead.
By sending an email that's simple but leaves plenty of room for the reader to interject themselves in the conversation, you're positioning yourself as a stress-free source for answers. The tone and brevity keeps it light, ensuring they're not hesitant to ask questions or get a quote for fear of being buried in high-pressure sales calls, visits, or emails.
When Should I Send a 9 Word Email?
When a B2B prospect first makes contact, either through a direct inquiry or a quote-collecting process, there's a 50% chance that they're a potential buyer that will "pull the trigger" in the next 18 months. While you want to offer them a little breathing room to make that decision, particularly in industries like construction where projects have widely varying timelines, 90 days is the beginning of a great window. The need for your products and service may still be active, the timeline may be getting a little more narrow, and the impetus to make a final decision more urgent. The email offers a door to communication without being overbearing, inviting the reader to reply and renew or revisit the initial sales conversation.