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Gift Guide for the Digital Marketer in Your Life

Are you looking for the perfect gift for the digital marketer in your life? Well you're in the right place! As a full service digital marketing agency, we have put together a list of products we love and use everyday (or would love to get as a gift!). This gift guide offers price points for every budget and is sure to wow the person receiving it. 

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7 Tips to Improve the Quality of Content Captured on your Smartphone

These days, it's very common to depend on social media and marketing photos that are taken from smartphones. After all, we all have a mobile device nearby, and certain events or opportunities need immediate photo-taking or video marketing action! It's pretty common to have one of the marketing team head out with their trusty smartphone to grab some picks of whatever is going on.

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What New Facebook Messenger Feature Means for Businesses

We've talked in the past about how Facebook Messenger may be a more powerful tool than you think, with it's ability to house chatbots that can answer questions and facilitate sales directly from the chat app.

But now, news has dropped that Facebook wants to take this Messenger approach even farther, helping companies to not only sell and install chatbots, but also drop mass-broadcast messages to audiences. Here's what we know about it so far, and how you may be able to use it!

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Isaac's 21 Thoughts: How To Be Successful

 

 Anyone who knows 21 Handshake owner, Isaac, knows that he constantly has 100 ideas and thoughts running through his brain at all times. And while we admire his excitement and creativity, finding a productive way to channel it has been a challenge! 

This blog is a result of that. Every Friday Isaac will be sharing insight and lessons about owning a business and working in the digital marketing space. For now we're calling it "Isaac's 21 Thought's" because he usually has that many (and more!) rolling around his brain at all times. This format may change as we get him to document more and more of his consciousness.

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3 Reasons Why Your B2B Company Should Be on Pinterest

 

Copywriting and marketing naturally go together, but capturing your B2B offering in images can be a little more challenging. Customer-facing pictures, simple product and lifestyle shots, seldom have the same "mileage" when appealing to businesses. Pinterest, though it's most commonly known as a destination for wedding-planning and crafts, actually has a lot of benefits to offer in a B2B marketing setting.

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2018 Digital Marketing Strategy Trends You Need to Know

It's that time of year again – time to take a close look at digital marketing trends for 2018, and just what you should be prepared for. Check and see if your strategy is ready!

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Facebook Lead Generation 101

 

It's easy to think of social media as a brand-building tool – something to pump content into when you want to get your name out there and build up rapport. But that's not exactly true. One of the most valuable social media advantages is actually direct lead generation...as long as you know what you're doing. So let's talk about lead generation in social media, and why it needs to be a core part of your client strategy.

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Isaac's 21 Thoughts: Human Behavior + Holiday Shopping


Anyone who knows 21 Handshake owner, Isaac, knows that he constantly has 100 ideas and thoughts running through his brain at all times. And while we admire his excitement and creativity, finding a productive way to channel it has been a challenge!

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Brand Voice pt. 4: Why Your Brand Needs a Brand Profile

 

From Nike and Pepsi to GE and Microsoft, major corporations spend millions each year on marketing initiatives to carefully shape, protect or revitalize their brand image. The success of a marketing campaign can hinge on a single word or image choice. That’s why these companies have also invested millions in brand style guides that carefully define and protect branding and tone across all internal and external communication touch points. Why? A distinct and unwavering brand voice is a core communication attribute. Any communication inconsistency can create brand confusion. Consistency matters.

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