Why Your Content Marketing Should Be Bite-Sized

When it comes to life tips, one of the more unique budget-minded suggestions for grocery shopping is to never go on an empty stomach. The idea behind this is that if you are sated, you can shop without hunger driving your decisions, thus avoiding impulse purchases. From a marketing standpoint, however, you want hungry customers; you want people eager to proverbially chow down on what you have to offer, rather than skimming it and feeding nothing more than your bounce rate. Long form content, when presented as the bulk of your content, runs the risk of feeding their needs - defined as questions and curiosities here - and sending them on their way, rather than engaging them.

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How to Connect with a Technology-Savvy Visual Generation

If a traditional picture is worth a thousand words, what do you think a video is worth in today's social currency? To hear power players like  Hubspot and Forbes tell it, it's worth a staggering 80% of all web traffic in the next two years. That's the actual projection of how much of a role visuals will play on the web by 2019, and companies that aren't already working on a visual media plan will face a steep uphill battle for the hearts and minds of an increasingly visual generation by then. With B2B in particular, the time that buyers and resource-hunters have to consider is increasingly limited; they won't always have time to skim your text content, so you'll need to be ready to serve it up along alternate channels.

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Using Google Image Index to Boost SERP

Images and content are marketing's bosom buddies - they go together perfectly in nearly every platform, helping to emphasize one another and underline brand messages. That's great for the consumer, but what about on the backend, when it comes to Google's indexing practices? Can Google image index, for example, perform stunts like reading the text overlaying an image, or recognize the content of an image? In short, yes - they have that capability and they're already using it in many corners of the web. The real question in play, however, is how you can use that to your advantage in your own campaigns.

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8 Ways to Craft a Creative Social Media Engagement Reply

Here's some good news: When someone has commented or messaged on your social media, you've already won. You've reached the goal of social media engagement. That person is engaging – but now you need to see if you can bring them further down the sales funnel (or at least grow the brand). It's time for your social media response. Here are the top tips to remember!

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7 Essential Steps to Optimize Your YouTube Homepage

YouTube is not only a great repository for all the videos that you've been creating (hopefully), but also a way to win over new buyers in search of answers or information. In other words, like your website, your YouTube channel needs to present a great first impression.

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How Google Ranks Quality Content

Quality content is not a little island floating on your site, filled with carefully-crafted sentences. While you may indeed be creating quality content in the strictest sense of the word, Google cares just as much about the setting that lovely little gem sits in as the sparkling metaphorical stone itself. You'll need to be smart about the way you're presenting your content if you want that coveted Google stamp of approval, expressed as a lofty perch on the search engine's result pages. 

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