This week on the blog share four different ways to take control of your digital marketing efforts. While we agree that the market will always decide what works in marketing, there are some tactics that can help your digital marketing efforts - from controling the message on social media platforms to controling how your website comes up in the google search results.
What you missed this week on 21 Handshake:
On this blog we have often talked about influencers as a tool. Knowing that influencers come from different areas of expertise in their realm of social media should be a factor when considering if they are a fit for your brand. In this blog we talk about Influencers in reference to Instagram - the worlds most popular visual-heavy social media platform.
Did you think you could build your website and set up an SEO plan and leave it alone? Well you could be damaging your SEO results. In this blog, find out how Google's crawl budget works and how to control the crawl.
If your marketing efforts arent geared towards mobile, you could be missing out on a ton of business. The B2C industry seems to have grasped this concept but B2B is slow to accept the change. Find out how your B2B company can take advantage of the space where everyone spends a large part of their day - thier phones.
A unique marketing concept called the Pareto Principle (aka the 80/20 rule) has been around since the late 1800's. Since then has been the development of the internet and the evolution of social media. In todays fast paced society, does the 80/20 rule still apply?