by Isaac Oswalt on March 15, 2017

3 Benefits of a B2B Growth Marketing Mindset

Traditional marketing focuses on “top of the funnel” activity. The mission for this type of marketing is simple: generate qualified leads who will convert into customers. Increasingly, however, companies are recognizing that’s simply not enough. After all, growth without retention isn’t really growth, right?

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by Emily Oswalt on March 13, 2017

The Best Sources to Find Curated Content for Social Media

New content is great – as long as it's new! But how do you know if you're talking about something original or copying what all your competitors said last month? You do a little research first – and that's what content curation tools like these are for! See what tools on our list work best to find curated content for your business.

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by Isaac Oswalt on March 02, 2017

What's the Difference Between Growth Hacking and Growth Marketing?

Growth hacking. Seemingly overnight, that term is on every resume and every marketing blog. “How to growth hack your way to the top.” “The beginner’s guide to growth hacking.” “An epic list of 100 growth hacks for startups.” This term is now being touted as an essential SMB strategy. Confused by all the hype? Wondering what this really means and how this differs from good old fashioned digital marketing? Read on as we separate fact from fiction:

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by Isaac Oswalt on February 28, 2017

How Your Marketing Coordinator and Inbound Agency Work Together


This past month, the team here at 21 Handshake has been taking a closer look at the benefits of hiring a dedicated B2B Marketing Manager to streamline efforts between in-house sales, marketing and IT teams and a third-party marketing agency while bringing valuable digital marketing experience to the company. But what if your budget is more entry-level coordinator rather than marketing manager? A marketing coordinator can still be a valuable addition to your company and simplify communication between your in-house team and inbound agency.

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by Isaac Oswalt on February 23, 2017

How to Recruit Your First B2B Marketing Manager

From SaaS to social media, B2B marketing is changing at a rapid pace– is your business keeping up?

Here at 21 Handshake, one of the biggest challenges our clients face is how to effectively bridge the gap between IT and sales departments and keep their partner marketing agency in the loop. IT, Sales and Marketing are no longer three separate departments with limited communication or coordination between each. That’s why a B2B marketing manager is so critical.

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by Sarah Hayes on February 21, 2017

4 Ways Hashtags Add Value on Your Facebook Business Page (and 3 ways they don't!)

Do Facebook hashtags fit into a B2B strategy? Yes, your business can use hashtags on your Facebook business page- Facebook actually assigns a unique URL to each hashtag so audiences can find and engage – but should it? In the end, do those tags actually add any value? Well, yes – and no. Here are the cases when hashtags can improve a Facebook post, and when they aren't worth it.

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by Sarah Hayes on February 17, 2017

Friday Handshake Report: The Most Effective Content for B2B

According to eMarketer the most effective content for as follows:

1. Research/Original Data
2. Infographics 
3. Product Reviews 

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by Sarah Hayes on February 08, 2017

Should I Hire a Dedicated B2B Marketing Manager?

Do you know what is the single most important marketing decision you’ll make in 2017 for your business? No, it’s not creating a new content marketing program, beefing up your social media presence or even learning Snapchat. The most important decision you’ll make in 2017 is to whether to hire a dedicated B2B Marketing Manager.

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by Aleks Vizulis on January 09, 2017

Business Website vs. Facebook Business Page: Do I Really Need Both?

From time to time we get the question, "Can our company work with just a robust Facebook business page, or do we need both a full business website and Facebook?" It's a popular question because Facebook accounts are very easy to set up, while professional websites are expensive, time-consuming, and complicated. It's a tempting idea to see if one can be cut out. So let's take a look at the pros of each, and see what really works.

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