by Sarah Hayes on February 21, 2017

4 Ways Hashtags Add Value on Your Facebook Business Page (and 3 ways they don't!)

Do Facebook hashtags fit into a B2B strategy? Yes, your business can use hashtags on your Facebook business page- Facebook actually assigns a unique URL to each hashtag so audiences can find and engage – but should it? In the end, do those tags actually add any value? Well, yes – and no. Here are the cases when hashtags can improve a Facebook post, and when they aren't worth it.

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by Sarah Hayes on February 17, 2017

Friday Handshake Report: The Most Effective Content for B2B

According to eMarketer the most effective content for as follows:

1. Research/Original Data
2. Infographics 
3. Product Reviews 

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by Sarah Hayes on February 08, 2017

Should I Hire a Dedicated B2B Marketing Manager?

Do you know what is the single most important marketing decision you’ll make in 2017 for your business? No, it’s not creating a new content marketing program, beefing up your social media presence or even learning Snapchat. The most important decision you’ll make in 2017 is to whether to hire a dedicated B2B Marketing Manager.

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by Aleks Vizulis on January 09, 2017

Business Website vs. Facebook Business Page: Do I Really Need Both?

From time to time we get the question, "Can our company work with just a robust Facebook business page, or do we need both a full business website and Facebook?" It's a popular question because Facebook accounts are very easy to set up, while professional websites are expensive, time-consuming, and complicated. It's a tempting idea to see if one can be cut out. So let's take a look at the pros of each, and see what really works.

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by Isaac Oswalt on January 05, 2017

7 Mobile-First Touchpoints that Set You Apart from Competitors

As mobile rises to become the dominant platform for seeking information and beginning transactions, B2B businesses face a new challenge: Mobile first touchpoints. How do prospects contact a business brand? How do brands make an impression on mobile devices? Here are several types of mobile touchpoints that are quickly becoming best practices in the B2B world.

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by Isaac Oswalt on December 29, 2016

How Your B2B Can Tell an Instagram Story

What is an Instagram Story?

An Instagram Story isn't just a strategy, it's a real feature that Instagram implemented in August 2016, and it has been improving ever since. In fact, it's a whole new way to use Instagram that's very unlike post permanent photos for your followers to look at.

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by Sarah Hayes on November 22, 2016

Top 3 Strategies for Building Earned Media Partnerships with Brand Evangelists

Who doesn’t want a little free promotion and marketing? From micro-influencers to employee social media advocacy, one topic that comes up again and again here at 21 Handshake is the importance of personal relationships for successful marketing. From viral tweets to Yelp reviews, word-of-mouth dominates digital marketing. And while you can’t control what every customer says about your brand, you can take steps to build positive relationships. This starts by tapping into the customers who already love your business: brand evangelists.

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by Isaac Oswalt on November 11, 2016

Friday Handshake Report: Why We Are "All In" with HubSpot


My brain processes like a deliberate financial-minded business development guy.

My heart gushes people, passion, and emotional connection as the trump (not Donald) card in any situation.

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by Sarah Hayes on November 10, 2016

Beyond a Buzzword: How "Demand Generation" Really Can Help Your Leads

Demand generation is one of those terms that's a little too easy to ignore – and that's led to a lot of misinformation about what it really means, and how demand differs from lead generation. We don't like confusion, so let's clear it up!

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by Isaac Oswalt on October 27, 2016

6 Tips for How Your Sales Team Can Share Marketing Content

It's immensely frustrating to create great marketing content and then find that sales isn't using it quite like how you'd planned...or at all. So let's talk about cures to that frustration, and how sales teams can use marketing content the right way!

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