Do Facebook hashtags fit into a B2B strategy? Yes, your business can use hashtags on your Facebook business page- Facebook actually assigns a unique URL to each hashtag so audiences can find and engage – but should it? In the end, do those tags actually add any value? Well, yes – and no. Here are the cases when hashtags can improve a Facebook post, and when they aren't worth it.Read More
According to eMarketer the most effective content for B2B...is as follows:
1. Research/Original Data
3. Product Reviews
Do you know what is the single most important marketing decision you’ll make in 2017 for your business? No, it’s not creating a new content marketing program, beefing up your social media presence or even learning Snapchat. The most important decision you’ll make in 2017 is to whether to hire a dedicated B2B Marketing Manager.Read More
From time to time we get the question, "Can our company work with just a robust Facebook business page, or do we need both a full business website and Facebook?" It's a popular question because Facebook accounts are very easy to set up, while professional websites are expensive, time-consuming, and complicated. It's a tempting idea to see if one can be cut out. So let's take a look at the pros of each, and see what really works.Read More
As mobile rises to become the dominant platform for seeking information and beginning transactions, B2B businesses face a new challenge: Mobile first touchpoints. How do prospects contact a business brand? How do brands make an impression on mobile devices? Here are several types of mobile touchpoints that are quickly becoming best practices in the B2B world.Read More
What is an Instagram Story?
An Instagram Story isn't just a strategy, it's a real feature that Instagram implemented in August 2016, and it has been improving ever since. In fact, it's a whole new way to use Instagram that's very unlike post permanent photos for your followers to look at.Read More
Who doesn’t want a little free promotion and marketing? From micro-influencers to employee social media advocacy, one topic that comes up again and again here at 21 Handshake is the importance of personal relationships for successful marketing. From viral tweets to Yelp reviews, word-of-mouth dominates digital marketing. And while you can’t control what every customer says about your brand, you can take steps to build positive relationships. This starts by tapping into the customers who already love your business: brand evangelists.Read More
My brain processes like a deliberate financial-minded business development guy.
My heart gushes people, passion, and emotional connection as the trump (not Donald) card in any situation.Read More
Demand generation is one of those terms that's a little too easy to ignore – and that's led to a lot of misinformation about what it really means, and how demand differs from lead generation. We don't like confusion, so let's clear it up!Read More
It's immensely frustrating to create great marketing content and then find that sales isn't using it quite like how you'd planned...or at all. So let's talk about cures to that frustration, and how sales teams can use marketing content the right way!Read More