Need to Improve SERP? 8 Most Valuable Google Ranking Factors

Yes, there are about 200 different Google ranking factors, and no, we don't expect you to have them all memorized. Many are encoded in SEO best practices as well – but the most influential factors tend to slowly shift over time as Google decides what's good or bad for its search engine. That's why it's always useful to take a look at the top ranking factors and ask, "All right, what's mattering the most these days?"

Thanks to research from SEMrush and other organizations, we can put together a pretty good picture of what Google cares about right now...and some of the top factors may surprise you!

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6 Key Characteristics of Millennial Shoppers

 

In case you haven't been following the news lately, millennials are ruining everything. The much-maligned demographic born between 1980 and 2000 is, if you believe the hype, are single-handedly responsible for the downfall of everything from engagement rings to Applebees. To hear certain political figures tell it, they're even choosing avocado toast over home ownership, and iPhone upgrades over access to basic medical care. In reality, these world-weary technomancers are getting one heck of a bad rap - but the heart of the problem isn't their unwillingness to spend, it's commerce's stubborn refusal to listen to and adjust to the unique needs of the millennial. Are you guilty of this attitude?

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8 Genius Ideas for Your Next Social Media Post

There might come a point in your business when social media starts to feel....tired. You've already shared the latest joke, the last big event, the newest "please pay attention" photo. You and your followers are tired of contests, blog links, and random platitudes. You're not sure that the content is getting the signals it needs, and you don't want to try re-using the same formulas.

It's time for something new, something that breaks out of the rut. Here are the top social media post ideas that we've found make excellent additions to the "same old" rotation. Pick a few that you like and make them a part of your posting strategy!

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Instagram vs. Snapchat: Where Your B2B Should Focus

Social media is revolutionizing the way marketing is considered, crafted, and distributed as a whole by closing much of the wide gap between a message and its intended audience. Visuals, in particular, are working overtime to prove that whole "worth a thousand words" proverb for 2017 and beyond. With finite resources and brainpower at a company's disposal, where should they aim their efforts? The most obvious answer points to whichever platform your ideal customers are using the most. However, in certain cases, it doesn't pay to go for a cruise on a sinking ship - and that's exactly the direction that the once-popular Snapchat app seems to be heading.

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3 B2B Tips for Independence Day Inbound Marketing

I know what you're thinking - B2B marketing? On a major holiday? Why don't I just toss budget dollars into the copyroom shredder? Unlike B2C marketing, it's a reasonably safe bet to assume that your audience isn't going to be at their computers on July 4th, and likely to be on a shorter work schedule even if they are. They're checked out - not in business mode and definitely not in the usual frame of mind that inbound marketing looks to link up with. Most B2B companies would probably put their own marketing efforts on pause here, but they'd be missing out on some seriously great opportunities. Here's how to turn a fizzled "dud" of an Independence day marketing effort into a we-keep-this-in-the-back gigantic finale-style fireworks bundle:

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How to Create a B2B Marketing 'One Liner' That Sells Your Product

As a marketer, if you were to hear the phrase "140 characters," chances are you already know the platform that phrase is referencing. The truncated - some might even say stunted - constraints of Twitter have forced a level of brevity that today's marketers have embraced as the norm. Paragraphs-long Facebook posts are mercilessly slashed, hiding the bulk of content behind a "read more" prompt that serves as an orchestral swell nudging long-winded Oscar winners off the stage. Viral-hungry gifs loop a few seconds of video endlessly, and Instagram snaps encapsulate an entire brand message into a heavily-filtered blink of an image. Ours is an age of digitally-hastened short attention spans, down to 8 seconds from 12 in the last 17 years alone, according to the New York Times. For B2B marketing, that means that a one-liner might very well be the most important thing you'll ever craft. 

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The 2 Most Important Tactics When Launching a Digital Marketing Campaign

Instagram. Twitter. Retargeting. Paid search. Facebook ads. Email marketing. LinkedIn articles. There’s a veritable buffet of marketing tactics that can feel downright overwhelming when launching your first digital marketing campaign. Everywhere you look, there’s a different success story and different “must do” tactic that will supercharge your conversion rate or magically quadruple your social media following– and many of these approaches seem to contradict one another! It’s no surprise that one of the most common questions clients ask us is “What should I do first?”

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Launching a Digital Marketing Strategy? The Truth About Setting Realistic Expectations

“We guarantee a viral hit!”
“You’ll have 10,000 likes in 12 hours.”
“You’ll be the top Google hit in a week.”
“We’re going to break the Internet!”

Ever heard someone make an outlandish digital marketing strategy promise before? Unless you’re teaming up with one of the Kardashians, reputable digital strategists know that no matter how much we want to guarantee a viral hit or social media success, digital marketing just doesn’t work that way. Yes, we can follow industry best practices and glean insights from successful marketing campaigns we’ve managed in the past. But even when we do everything “right” we sometimes can’t deliver a viral smash every time– and that’s okay.

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How to Build an Emotion B2B Marketing Campaign that Works

Think your feelings are deep and complex? They may actually be far more straightforward than we give them credit for. There are four emotional states that essentially drive every decision that we make as human beings - happy, sad, afraid/surprised, and angry/disgusted, according to a recent article by Julie Beck in Atlantic. Those last two choices are grouped up because our initial stimuli and facial expressions are nearly identical between the divide: a simplification that comes in handy for the purposes of an emotion B2B marketing campaign. Effectively selling to your customers becomes a much easier task when you focus on and incorporate one or more of these "base" emotions: because they're familiar, we're keyed to recognize and respond to them when they enter our proverbial radar.

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Instagram Stories vs. Snapchat: 5 Reasons Stories is Dominating

We've talked about Instagram Stories before, and how they allow you to post 24-hour long collections of photos and videos for "in the moment" descriptions and communication. You know, basically like Snapchat – in fact, so much like Snapchat that many people wondered just what Instagram was trying to do by copying such a popular social app so exactly.

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