by Isaac Oswalt on November 19, 2015

How to Cultivate Additional Opportunities with Current Customers

Historically, content marketing has been synonymous with inbound marketing - growing awareness for your product/brand through an online sales funnel. It’s provided enough confusion in the online marketplace that we had to run a blog post ourselves about the differences between the two!

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by Isaac Oswalt on July 01, 2015

2 min

B2B Infographics: The Modern Day Introduction


When you’re struggling to create useful and engaging content, infographics might be the key to your success. They’re a visual representation of a great deal of data. They’re designed to make information easy to read, understand, and share.

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by Isaac Oswalt on June 24, 2015

3 min

Articulating The Why Behind Your Manufacturing Business

This is the last piece in our blog series "Strategic Tactics for Manufacturing Business Growth". We really enjoyed talking about some of the most prevalent challenges you face every day. 

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by Isaac Oswalt on June 15, 2015

3 min

The State of 'Made in America' for US Manufacturing

Is Manufacturing "Reshoring" from China back to the United States? 

Bloomberg Business Week recently published an article reporting that it is now just as economical to make goods in the United States as in China. Forbes hosted the Reinventing America Summit in Chicago, which brought together more than 300 industry leaders, entrepreneurs, investors and policy makers to discuss the rebirth of American manufacturing. Of course, both of these are off great interest to us, as they probably are for you too.

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by Isaac Oswalt on June 12, 2015

3 min

An Important Tool Your Manufacturing Business Needs To Use

Facebook for a Manufacturing Business?!

In manufacturing we constantly hear phrases like “use the right tool for the right job”, “whatever it takes”, and “find a solution that works.” Yet when it comes to marketing our manufacturing business and growing our customer base there seems to be a reluctance to try new tactics. Take Facebook, for instance. I know that many entrepreneurial manufacturers will use Facebook to stay in touch with their children and grandchildren. If you suggest they use it for marketing, some will look at you like you have a third eye.

Today’s Coffee Shop

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by Isaac Oswalt on June 08, 2015

3 min

The Secret Tool to Manufacturing Business Growth

Many view the internet as a social and retail vehicle, but more manufacturers are now discovering the secrets of using it for generating new business. Marketing for manufacturers includes a creative internet strategy that can help in many ways, including:

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by Isaac Oswalt on May 28, 2015

3 min

Strategic Tactics for Manufacturing Business Growth Series


Are you looking for ways
to increase your business? 

A few months ago we asked manufacturers throughout Michigan to share their thoughts on a variety of subjects presented by the Michigan Manufacturing Association (MMA). They shared the challenges manufacturers are facing in today's social and global economy and workforce. In our 'Strategic Tactics for Manufacturing Business Growth Series' we are addressing the top issues that manufacturers, not only in Michigan, but across the nation are facing and focusing on solutions that will lead your company to experiencing business growth. 

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by Isaac Oswalt on April 02, 2015

4 min

Two Things Business Owners Need To Understand

I’m often asked about the challenges in my own marketing of 21 Handshake. I’ve given this quite a bit of thought and have narrowed it to two main areas. The first is getting established business owners to understand the magnitude of what is going on with the shift to digital marketing. To get them to realize that traditional mass market media is dying. To help them realize that even small businesses can earn opportunities easier today than ever before. The second area is putting them at ease that this brave new world of marketing doesn’t change their core values or their personal relationships. If anything it enhances their connectivity, giving them a wider reach.

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by Isaac Oswalt on March 30, 2015

3 min

Why 21 Handshake Exists


It’s 5:30 in the morning when your alarm goes off. In the haze of the darkness there’s no place you would rather stay than in the comfort of your bed.

What force motivates you to get up?

Is it the passion to pursue a goal? Is it an emotional drive to help out others? Is it the desire to build something that will outlast you?

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