7 Reasons You Need A Crisis Communication Plan Today


A crisis communication plan is designed to do one thing: Provide everyone with a roadmap when the business gets a bit of negative news – including work accidents, public incidents, poor reviews, negative social media reactions, hate mail, and more. You can target specifically at social media disasters, at hacks or theft, at specific work events, or whatever your "crisis" may include. But your business should at least have an online component to avoid some of the bad publicity fallout! Here are the top reasons why a crisis communication plan is more important than ever.

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