by Aleks Vizulis on January 03, 2017

6 Secrets to Creating Email Marketing that Actually Gets Opened 

What's the most important part of your email marketing? We bet, after a little thought, you answered, "The email subject line." It's one of the first things people look at, and it makes a powerful first impression no matter what the email contains. For many people, it's the difference between deleting an email and actually opening it! So it's worthwhile to spend time crafting your email subject line. But what does that look like for B2B companies who want to establish healthy client relationships via email marketing? We've several tips you should keep in mind:

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by Sarah Hayes on January 02, 2017

4 Blog Headline Types To Increase Traffic and Content Engagement

Do you have blog headline anxiety? Are you worried that your blog headlines are failing to draw anyone's interest? Maybe it's time to experiment with new blog headline types and formats. Here are four headline options that readers can't help but click and they really can impact your blog traffic. Where can your headlines branch out?

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by Sarah Hayes on December 23, 2016

Friday Handshake Report: Santa's Marketing Plan

In the Spirit of the Season, if Santa were to ask us for marketing advice this is what we would recommend for Santa's Marketing Plan :

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by Aleks Vizulis on December 19, 2016

Digital Marketing Challenges: 3 to Leave in 2016 and 3 to Tackle in 2017

Everyone likes to talk about new plans for 2017, but there's another aspect to getting ready for a new year – something that comes up when discussing budgets and long-term digital marketing challenges and strategies: What are we going to leave behind? Let's face it, some trends are good year-long events but need to be discarded when you're sharpening up your new plans. So what can you leave behind in 2016, and what needs more focus in 2017? We took a look at the trends, and made a quick list for you to review. Check it out!

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by Isaac Oswalt on December 08, 2016

Key Phrase Options to Convert Transactional User Intent into Customers

 

Now we come to transactional user intent – the last and most fun type of user intent, because it means you're about to make a sale! These users are searching for your company or products because they want to make a purchase ASAP. Your job is to help them out and give them that one last push over the edge. So, what phrases work best at the tail end of the sales funnel? Let's take a look at the phrases you need to start including!

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by Aleks Vizulis on December 07, 2016

3 min

5 Content Optimization Tips for Navigational User Intent

It's time to talk about navigational user intent! This type of user intent is easy to parse – people want to find a particular website, so they search for it. They know where they are going, and they are using the search engine as a travel route to get there ASAP. So, if prospects out there are trying to find your website, how can you make sure their intent is fulfilled? Let's talk about it.

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by Sarah Hayes on December 02, 2016

Friday Handshake Report: Let's Have a Houseparty

I am about to let you in on a secret. 

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by Sarah Hayes on November 30, 2016

5 Tips on Using Informational User Intent To Reach Your Target Persona

In our continuing look at the important of user intent, we're focusing on "informational queries" for this piece. Informational user intent occurs when someone uses a search engine primarily for research purposes – they want more data on a specific topic. This user intent is important for turning leads into buyers and building a great B2B brand, so let's look at how to prepare your content for this type of user!

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