Facebook vs. Instagram Showdown: Which is Most Worth Your Investment?

In a perfect world, we would have unlimited budgets and time to invest in whatever social media projects we wanted for amazing results. This world is...more complicated. And while using several different social media platforms at once can be very effective, we understand if you only have enough resources to concentrate on one or two. Which leads us to the pressing question: If you can invest in the ultra-popular Facebook or the ultra-popular Instagram, which should you choose? Here are some factors to help you make the tough decision of Facebook vs. Instagram for your time investment.

Read More

Friday Handshake Report: Do You Measure Up on Social Media?

Recently TrackMaven, surveyed what data are most important to digital marketers that will show that their efforts are successful. Among the highest ranking results were social media analytics which is not shocking for what marketing looks like today. This also shows how important it is to keep up in this ever changing world that is social media marketing, inbound marketing, content marketing, digital marketing etc... 

Read More

Facebook Latest Conversations: Valuable to Social Media Marketers?

Facebook has released yet another new feature, and this one is called Facebook Latest Conversations, with a bit of community integration borrow from the likes of Twitter.

LC is pretty simple to understand: When you go to the search bar on Facebook, Latest Conversations will pop up as a search category. Plug in a phrase, and it will bring up all the latest Facebook posts about the subject with a high rate of contacts. These conversations can be pulled from anywhere around the world, no matter if you connected or not, and additional information like how many people are involved in the conversation is provided.

While Facebook Latest Conversations could turn into a, "Let's see what celebrities are saying about this now," we're hopeful that it could help out business brands. So let's look at why we're excited – and why we still have some questions about how this feature works.

Read More

The SMM Balancing Act: Why Are Facebook Hashtags Falling Flat?

If you're a regular on Facebook as well as their social media rivals Twitter and Instagram, you may notice an unusual difference between the sites' feeds. While hashtags are a familiar occurrence in the fast-paced user interfaces of the latter two, Facebook hashtags are notably sparse on Facebook itself. Facebook's CEO Mark Zuckerberg is somewhat notorious for keeping his proverbial cards close to the vest, at least in terms of metrics. That means that hard data for hashtags on Facebook is elusive, and we may be watching a trend that defies accurate charting even as it begins the slow digital fade into obscurity. So what gives? Hashtags are clearly a proven concept in the marketing sphere, users are clearly responding to them, and Facebook remains popular as a platform - why aren't the pieces connecting?

Read More

What will Facebook Video Covers for Pages Mean for Brands?

 

 Movement is the new marketing, and videos are emerging as the most dependable footholds in an increasingly chaotic ad space. How dependable, you ask? Forbes recently highlighted an INC study that predicts a staggering 90% of all web traffic will be video-based by 2019, while Google-owned video powerhouse YouTube reports mobile video consumption sees 100% growth each year. With those kinds of numbers reinforcing the popularity of this relatively new marketing tool, it's little wonder that Facebook is climbing on board the video marketing train.

Read More

Can Facebook Messenger Replace Your Customer Service Platform?

In the past, Facebook Messenger was just another IM tool. If both you and your friends spent time on Facebook, you could contact the friends currently on the social media app and send them quick messages through the little chat window. It was like Gmail chat and many other messaging tools – sometimes handy, but not exactly a must-have for marketing purposes, and not usually something customers showed any interest in using. But that's changing.

Read More

Can I Use Facebook Messenger to Sell My Product?

Frequently, marketing teams face the old question of social media ROI: "What is this really doing for the company, on the bottom line?" Much of our work with metrics and signals is meant to prove that social media marketing really does make a difference, especially when there is buy-in throughout the company. Today, we're going to talk about one of the most direct types of ROI possible, the sale, and how It's now easier on Facebook than ever before.

Read More