If you've been reading the latest reports about chatbots, you may be wondering if they're a fad or something serious. At first glance, these automated messaging bots sound like one of those tech tricks that's very showy but doesn't lead to much ROI in the long run. So let's take a look at the evidence, and see how the data stacks up so you can make an informed decision if a conversational interface is the right route to take with your business.Read More
We’ve been discussing the interesting rise of chatbots as a sales tool, and how chatbots currently have around 10x better open/interaction rates than email. This has led to some pointed questions, such as, "So what types of communication are better through a chatbot than email? If my business wants to use a chatbot, what should we change? Because email is working pretty great for us."
If email is working for you, good! Keep using email marketing. But chatbots can accomplish things in real time in a way that a flurry of emails cannot do. Here are several examples of the different chatbot features that companies are creating to take communication several steps beyond the standard email.Read More
We've talked about chatbots and how much they cost before: These programs open up chat windows on sites and talked directly to customers. They have some handy AI (very advanced AI in some cases) that allows them to carry out real conversations with people at any time, and can be programmed to handle nearly anything you want.
Sounds cool, right? But what you may not know is that chatbots are showing great results in the industries currently trying them out. We're talking about 10x higher open rates than email – in other words, people are 10x more likely to engage with a chatbot! So, what makes these little AI features so effective? Here are the top reasons buyers are excited about them.Read More