by Isaac Oswalt on December 08, 2016

Key Phrase Options to Convert Transactional User Intent into Customers


Now we come to transactional user intent – the last and most fun type of user intent, because it means you're about to make a sale! These users are searching for your company or products because they want to make a purchase ASAP. Your job is to help them out and give them that one last push over the edge. So, what phrases work best at the tail end of the sales funnel? Let's take a look at the phrases you need to start including!

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by Sarah Hayes on December 02, 2016

Friday Handshake Report: Let's Have a Houseparty

I am about to let you in on a secret. 

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by Sarah Hayes on November 25, 2016

'Door to Store': Google Predictions for Black Friday

If ever we lived in an age that was moving at digital speed...well that would be now. Check out these Google predictions for Black Friday and the Holiday Shopping Season:

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by Sarah Hayes on November 16, 2016

The Key to Increased Website Traffic Through Earned Media

Nine out of 10 customers say online reviews influence their buying decisions. Eighty-six percent of customers rely on their peers to learn about brands, according to Edelman’s 2016 Earned Brand study. A single tweet can set off a firestorm of negative publicity or drive thousands of eager customers to your website to make a purchase. As you business prepares its marketing strategy for 2017, it’s imperative your company carefully considers how to leverage the power of this organic word-of-mouth advertising, also known as “earned media”.

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by Aleks Vizulis on November 15, 2016

The Mobile First Index: How It Could Change Your Website Forever

The term "mobile first index" is starting to pop up everywhere in the marketing world, accompanied by a little bit of panic. And, if you're like a lot of people, you're probably wondering just what mobile first indexing is all about. It's time for a new term, so we've got a quick FAQ to bring you up to speed.

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by Emily Oswalt on November 14, 2016

5 Things You Need to Know About Micro-Moments in 2017

There is an excellent Google interview with Mike Grehan of Acronym Media regarding micro-moments – and while the whole thing is worth a read, one particular line stuck out to us: 'Nobody wakes up in the morning with a credit card in their hand and says, "My name is Jane and I want to buy something.'"

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by Isaac Oswalt on November 11, 2016

Friday Handshake Report: Why We Are "All In" with HubSpot


My brain processes like a deliberate financial-minded business development guy.

My heart gushes people, passion, and emotional connection as the trump (not Donald) card in any situation.

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by Sarah Hayes on November 04, 2016

Friday Handshake Report: 10 Productivity Hacks

With Inbound 16 right around the corner, this has been one week where productivity has taken center stage. 

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by Sarah Hayes on October 26, 2016

5 Tactics Vital to Your 2017 Content Marketing Success

It's that wonderful time of the year when brands start thinking about their annual plans for next year. A little stressed? That's okay – we all are! But here are five top-notch strategies for 2017 content marketing to help make things easier. Compare these to your own plans for 2017, and see if there's anything you may be missing.

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