As a brand, you know that putting out consistent, high-quality content is crucial. With page copy and blog posts, you already know that copying and pasting someone else's work whole isn't acceptable, both from a legal standpoint and an ethical one. That holds true no matter how persistent your deadlines may be, how great your need for copy is, or how well certain posts resonate with your audience. A massive CTR is no justification for plagiarism, and getting caught - and Google will catch you, eventually - can put a huge dent in your brand equity. With algorithms being tuned to pick up latent semantic indexing on "spun" articles, even mimicking is becoming dicey.Read More
The word "shadowban" may sound a little ridiculous, but it's serious news for brands using Instagram to promote business and draw in more conversions. A shadowban occurs when an account or specific content is banned without any notification. On your end, you don't see anything that's different, but viewers won't be able to see content from their end, which can make posts – to a certain extent – useless.
Not cool! Here's what we know about Instagram's shadowbans so far.Read More
Some days it's a challenge to keep up with all the latest Instagram changes, but here's an update that your marketing team may be particularly interested in, especially if you've been thinking about using time-sensitive or "ephemeral" apps like Snapchat to reach the younger buyers, but really don't have the time to adopt a whole new app. Now Instagram Direct is making it easier than ever to try out its own ephemeral posting tools. Here are your top options to take advantage of the changes!Read More
There's a new feature Instagram added, a carousel designed specifically for your posts, and it's a very good idea. Here's what we know and how to use it.Read More
Instagram is currently in the process of reviewing it's new Instagram algorithm feature implemented last year. Instead of a "first come, first served" publishing route, Instagram will be positioning posts with a calculation that includes a number of different factors like activity, engagement, content, and so on.
It's not exactly surprising –Facebook and many other social networks do it, too – but it has made online content creators nervous, worried that their posts might be downgraded. However, we believe in looking at the bright side: If you know how to craft your posts, the new algorithm can actually improve your visibility! Let's talk about three simple tips that tap into the algorithm.Read More
Part of thriving on Instagram is being part of the community – and that means occasionally reposting images from other people (also called a regram). It's a great way to build Instagram relationships, and tap into already-popular posts and audiences to help improve your own traffic. In other words, there are very few downsides...as long as you're polite.Read More
When a brand gets ready to start or ramp up an Instagram account, eventually someone has to ask the important questions, "So...what are we going to take pictures of?" This isn't just about posting a particular image – it's about the broad use your Instagram feed them. What should this account be about? What sort of aesthetic and appearance should it have? At a glance, what does your Instagram feed say?Read More
Can Instagram hashtags help out B2B brands? Yes, absolutely! We know hashtags get a lot of attention around pop culture Twitter news and flirty little Tumblr posts, but that's only part of their purpose. The right hashtags tie you into internet-wide conversations, increase your audience, and increase the chances that people notice your posts, even if they aren't your followers or fans. Sounds like a good deal, right? So here's an Instagram hashtag strategy for tapping into the power of those hashtags!Read More