by Isaac Oswalt on December 22, 2016

The Two W's for B2B Instagram: When and What to Post

When you drill down to the very basics of B2B Instagram, you find two vital questions: When and What. No matter the brand, a business needs a concrete idea for when to post Instagram photos, and what those photos should be. Not surprisingly, this is also where many companies stumble, because they haven't really thought of it like that before. So let's take the two big B2B Instagram questions – when and what – and talk about the steps needed to answer them.

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by Emily Oswalt on December 21, 2016

Why You Need to Grow Your B2B Instagram Followers (and 3 secrets how to!)

Instagram isn't just an add-on to Facebook or a diversion for teenagers (hey, even Snapchat is getting more serious these days). This photo and short video sharing service has become a powerful tool for brands, and a powerful method of outreach. Instagram alone has over 500 million active monthly users, which includes almost a quarter of all men in America and a burgeoning international audience. Together, users 'like' around 4.2 billion posts per day, so you can see why 70% of brands are expected to be using Instagram in 2017. The question is, are you going to be one of them? 

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by Emily Oswalt on December 13, 2016

The Formula for B2B Instagram Strategy Success

Who doesn't like a good formula? We've got one you're going to like: It's the B2B Instagram success formula. If you aren't sure what to do with this photo - sharing site, here is the secret to success:

Creativity + Engagement = Success

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