by Sarah Hayes on April 11, 2017

Stop Missing the Mark: 3 Keyword Targeting Best Practices

Most business functions are fairly straightforward - an action is performed, such as discounting a product, and a result ensues: hopefully, in this case, a bump in sales that justified offering that discount. When it comes to marketing, however, that reliable result is no longer a guarantee. The relationship between a potential customer, your keywords, and a search engine's algorithms is a fluctuating one, and if you've been treating your keywords as if they exist in a vacuum, you're hamstringing the potential performance of your SEO and content. Keywords are dynamic, and their importance and outcome can change at any point: that's why it's crucial you avoid a set-and-forget mindset with keyword targeting.

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