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Facebook Lead Generation 101

 

It's easy to think of social media as a brand-building tool – something to pump content into when you want to get your name out there and build up rapport. But that's not exactly true. One of the most valuable social media advantages is actually direct lead generation...as long as you know what you're doing. So let's talk about lead generation in social media, and why it needs to be a core part of your client strategy.

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