Now that Google has released two big May updates to its algorithm in the last two years, both focusing on mobile web sites, we think it's fair to start calling this the "Mobile May" phenomenon. And like all updates to the Google algorithm, it's going to have a big impact on page rankings.
Google has good reason for these mobile updates: Mobile device ownership and commerce are still on a sharp rise throughout the United States. At this point, those without a strong mobile site are starting to lose customers as buying preferences change. This is hitting the B2B industries much more slowly than B2C, but the effects are still there, especially early on in the sales funnel where leads are making up their minds. So let's look at what Google is planning, and what you should do instead of panicking.