by Isaac Oswalt on

3 min

Capture Mobile Attention with Programmatic Native Advertising

We've got a new term for you today! And wow, is it an important one. Programmatic native advertising has the potential to revolutionize how online ads are disseminated within the next couple years. To cover this phenomenon, we're going to dive into the world of ad buying with this quick FAQ.

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by Sarah Hayes on

3 min

Voice Search and SEO: What You Need to Know About the Rise of Voice Queries

Voice searches are now part of our daily internet habits: Google Now, Siri, Alexa and Cortana are engaged in a four-way battle for the hearts and voices of customers everywhere, and at some point you have to wonder – how is this going to affect my business?

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Google's Big Mobile May Update: What to Expect and How to Handle It

Now that Google has released two big May updates to its algorithm in the last two years, both focusing on mobile web sites, we think it's fair to start calling this the "Mobile May" phenomenon. And like all updates to the Google algorithm, it's going to have a big impact on page rankings.

 Google has good reason for these mobile updates: Mobile device ownership and commerce are still on a sharp rise throughout the United States. At this point, those without a strong mobile site are starting to lose customers as buying preferences change. This is hitting the B2B industries much more slowly than B2C, but the effects are still there, especially early on in the sales funnel where leads are making up their minds. So let's look at what Google is planning, and what you should do instead of panicking.

 

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