Your marketing campaigns have a wide variety of goals: boosting brand awareness, generating web traffic, and generating a list of leads are all trackable, important metrics. However, the end goal for any marketing tool is to increase sales and generate revenue. If marketing isn’t having a positive effect on the bottom line at some point down the line, then it simply isn’t effective enough.
Used properly, content marketing is the perfect tool to help create a better sales team. All you need to do is strategically align your content with modern day sales team. Here are some practical tips:Read More