Wow! How is it less than one week until Thanksgiving? Are you as surprised as I am?Read More
Historically, content marketing has been synonymous with inbound marketing - growing awareness for your product/brand through an online sales funnel. It’s provided enough confusion in the online marketplace that we had to run a blog post ourselves about the differences between the two!Read More
Content marketing is one of the best ways you can attract new customers to your business. Today’s savvy consumers and B2B customers trust advertising less than ever, and that trust is continuing to decline. If you want to grab their attention, you need to start providing them value before making a pitch.Read More
It's windy outside! We hope you are staying warm inside and with power (if you missed the rant on that...you will want to check out this post!)Read More
You know the old saying, a picture is worth a 1,000 words...where does that leave the written word? Great Content is still the backbone of a great marketing strategy. Think about it. You look at a great infographic, you see the amazing numbers and fun graphics, BUT still you do research to find some in-depth 'written words' about the topic. I am not denying that visual images draw a viewer in - they do, read more about that here, but behind the visual imagery there should be a written content strategy.