Since user intent is becoming increasingly important to Google search queries and, well all sites everywhere, we're looking for ways to make it user intent strategies easier to understand and plan for. One of the most useful perspectives is the three types of user intent that online buyers fall into: Let's look at these three types of 'intent' and a brief overview of what types of marketing can help meet these queries.Read More
Semantic search! We've talked about how it's changing the way that search engines operate by interpreting user intent – but now we'd like to offer several strategies that can target semantic search more effectively. Google's algorithm is busy studying the real meaning behind every user search, and you can tap into that process with the right content and SEO.Read More
"Semantic search" is one of those terms that make people think, "Oh great, this sounds complicated." But really it's designed to make things simpler: This is good news for internet users everywhere! However, it also means important changes for online marketers are on the rise.Read More
We work with a lot of B2B clients who – no surprise – want to see higher page rankings in Google, especially when compared to their competitors. And we're helping them get there! But one thing we've noticed when researching their sites is the massive importance of backlinking. The competitors who are scoring higher page rankings than our clients are winning primarily on the strength and number of their backlinks, with other issues coming in behind.
That kind of result tends to get people wondering: "If links are the key to success, shouldn't we do anything it takes to get more?" Unfortunately, that kind of thinking has created the murky "buyable backlinks" strategy, which deserves its own explanation. Should you pay for links to boost your rankings? No... not unless you do it the right way. Let's dig deeper.Read More
That is a big number, right?!Read More
The marketing content world is currently asking an important question:Is SEO dead? It sounds like a ridiculous question to all the managers out there who have been forced to hear SEO strategies for the last decade – but there are good reasons that people are asking. Here are just a few of the trends that make us wonder if we can stop talking about search engine optimization.
The SEO blew up, as it so often does, about the latest Penguin 4.0 news from Google. Penguin is the name given to the round of algorithm updates Google makes to its search engine, so naturally anything that Google does affects page ranking and SEO practices: No wonder it's important! All right, so now that we're seeing the real time effects of Penguin 4.0, what does this mean for your marketing? Here's what to know:Read More