The New Hybrid Social Reach Strategy: Organic and Paid

Organic marketing is exceptionally appealing to budget-conscious companies - while the creation of organic content does require capital, deploying it across various platforms is essentially free. Unfortunately, there's no such thing as a free lunch, and that's doubly true in the B2B sphere; social media platforms are all too aware at how lucrative marketing is, and how much of a dent "organic" was putting in their bottom line. Knowing that aggressive ad exposure could cost them subscribers - the real product, at the end of the day - these channels have opted to be more selective in what they display from businesses. Unsurprisingly, "selective" sounds an awful lot like an old-timey cash register if you listen closely enough. Paid advertisers aren't just getting a little bit of preference, they've stolen the spotlight entirely.

So is that it, then? Is organic reach well and truly dead? Have social media companies slammed the door and thrown away the key? Not completely.

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5 Secrets from a Successful Facebook Sweepstakes Contest

From Costco food samples to vacation sweepstakes, there’s nothing Americans love more than freebies. Facebook is ground zero for capitalizing on our love for freebies to grow a social media fan base and increase brand awareness. One of the easiest contests to run is a simple Facebook sweepstakes contest where entrants only have submit their email addresses for a chance to win a prize. You don’t have to spend a fortune on a tropical resort vacation. This year, our team successfully completed a Facebook Yeti cooler giveaway for a client that increased the company’s Facebook fan base from 100 to 1,000 followers within a month.

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Lacking Conversions on Your Facebook Ad? 5 Proven Strategies

Facebook is a powerful platform for any marketer, a forum that can not only reach millions of people at any given moment, but one that allows you to narrow your audience to desirable potentials. So what gives? Your ads aren't making the mark you hoped they would, and you feel like you're barely a blip on the radar in your respective industry. You've got Facebook ads, but they aren't converting at the rates you were aiming for - or, even worse, aren't converting at all. It's time to take your marketing temperature and make sure you're using these 5 proven strategies for a killer Facebook ad campaign:

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