by Sarah Hayes on March 14, 2017

5 Strategies to Use Social Media Algorithms to Your Advantage

As if search engine algorithms weren't enough, right? But it's true – social media sites have their own algorithms that decide when and how posts are shown in their news feeds (along with other important decisions). And just like Google, understanding how those algorithms work is key to getting the best placement possible.

Now, we're not going to talk about how exactly the algorithms functions – they're proprietary anyway – but we are going to pinpoint several strategies that tap into the current phase of algorithms that popular sites like Facebook, Instagram and Twitter use. If you are having trouble with visibility, here's how to quickly improve those numbers!

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by Emily Oswalt on March 13, 2017

The Best Sources to Find Curated Content for Social Media

New content is great – as long as it's new! But how do you know if you're talking about something original or copying what all your competitors said last month? You do a little research first – and that's what content curation tools like these are for! See what tools on our list work best to find curated content for your business.

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by Sarah Hayes on March 11, 2017

Weekend Handshake Report: Socially Popular Algorithum


Do you ever feel like Facebook is a popularity contest? 

Your feelings would be correct. Because the popular posts get show in the news feeds. What does this mean? This means that if your post gets more likes, more comments, more shares (i.e. all are known as engagement), your post will get shown in more newsfeeds. 

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by Emily Oswalt on March 08, 2017

5 Essential Tasks to Complete on Your Social Media Daily Checklist

We've thrown out a lot of social media tips at you lately, and we bet a lot of teams are wondering, "When should we do all these things? We're already busy enough!"

We understand! That's why we're going to propose a quick social media daily checklist to complete every workday. This may not cover everything that you have to do, but it's a great place to start.

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by Sarah Hayes on March 07, 2017

The Future of Traditional vs. Social Media Advertising

The battle between traditional vs. social media advertising continues. Yes, we wish everyone could just get along, but there's only so many resources to invest in marketing, and target audiences continue to move toward social media as a key part of the sales funnel. So where does that leave traditional marketing? We've come up with several future predictions you should prepare for!

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by Isaac Oswalt on March 06, 2017

No One is Proactive with Social Media Engagement- 6 Tips to Change That!

Far too many B2B companies choose a reactive strategy in social media engagement – they'll only talk to someone directly if they are asked a question, or if someone raises a complaint. That strategy misses a lot of proactive opportunities to get involved! We like to say that social media is more like the traditional sales world than many people realize: You have to do a lot of cold calls to whip up some results, but over time it works...especially if you know what you're doing. Here's how to start being proactive when you hop onto social media.

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by Emily Oswalt on March 01, 2017

7 Steps to Follow When Reposting on Instagram

Part of thriving on Instagram is being part of the community – and that means occasionally reposting images from other people (also called a regram). It's a great way to build Instagram relationships, and tap into already-popular posts and audiences to help improve your own traffic. In other words, there are very few long as you're polite.

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by Aleks Vizulis on February 27, 2017

How an Instagram Feed Theme Can Make Your Business Stand Out in the Crowd

When a brand gets ready to start or ramp up an Instagram account, eventually someone has to ask the important questions, "So...what are we going to take pictures of?" This isn't just about posting a particular image – it's about the broad use your Instagram feed them. What should this account be about? What sort of aesthetic and appearance should it have? At a glance, what does your Instagram feed say?

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by Emily Oswalt on February 22, 2017

7 Tips for an Instagram Hashtag Strategy that Produces Results

Can Instagram hashtags help out B2B brands? Yes, absolutely! We know hashtags get a lot of attention around pop culture Twitter news and flirty little Tumblr posts, but that's only part of their purpose. The right hashtags tie you into internet-wide conversations, increase your audience, and increase the chances that people notice your posts, even if they aren't your followers or fans. Sounds like a good deal, right? So here's an Instagram hashtag strategy for tapping into the power of those hashtags!

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by Sarah Hayes on February 21, 2017

4 Ways Hashtags Add Value on Your Facebook Business Page (and 3 ways they don't!)

Do Facebook hashtags fit into a B2B strategy? Yes, your business can use hashtags on your Facebook business page- Facebook actually assigns a unique URL to each hashtag so audiences can find and engage – but should it? In the end, do those tags actually add any value? Well, yes – and no. Here are the cases when hashtags can improve a Facebook post, and when they aren't worth it.

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