New content is great – as long as it's new! But how do you know if you're talking about something original or copying what all your competitors said last month? You do a little research first – and that's what content curation tools like these are for! See what tools on our list work best to find curated content for your business.Read More
Do you ever feel like Facebook is a popularity contest?
Your feelings would be correct. Because the popular posts get show in the news feeds. What does this mean? This means that if your post gets more likes, more comments, more shares (i.e. all are known as engagement), your post will get shown in more newsfeeds.Read More
We've thrown out a lot of social media tips at you lately, and we bet a lot of teams are wondering, "When should we do all these things? We're already busy enough!"
We understand! That's why we're going to propose a quick social media daily checklist to complete every workday. This may not cover everything that you have to do, but it's a great place to start.Read More
The battle between traditional vs. social media advertising continues. Yes, we wish everyone could just get along, but there's only so many resources to invest in marketing, and target audiences continue to move toward social media as a key part of the sales funnel. So where does that leave traditional marketing? We've come up with several future predictions you should prepare for!Read More
Far too many B2B companies choose a reactive strategy in social media engagement – they'll only talk to someone directly if they are asked a question, or if someone raises a complaint. That strategy misses a lot of proactive opportunities to get involved! We like to say that social media is more like the traditional sales world than many people realize: You have to do a lot of cold calls to whip up some results, but over time it works...especially if you know what you're doing. Here's how to start being proactive when you hop onto social media.Read More
People buy from people.Read More
Part of thriving on Instagram is being part of the community – and that means occasionally reposting images from other people (also called a regram). It's a great way to build Instagram relationships, and tap into already-popular posts and audiences to help improve your own traffic. In other words, there are very few downsides...as long as you're polite.Read More
When a brand gets ready to start or ramp up an Instagram account, eventually someone has to ask the important questions, "So...what are we going to take pictures of?" This isn't just about posting a particular image – it's about the broad use your Instagram feed them. What should this account be about? What sort of aesthetic and appearance should it have? At a glance, what does your Instagram feed say?Read More
Can Instagram hashtags help out B2B brands? Yes, absolutely! We know hashtags get a lot of attention around pop culture Twitter news and flirty little Tumblr posts, but that's only part of their purpose. The right hashtags tie you into internet-wide conversations, increase your audience, and increase the chances that people notice your posts, even if they aren't your followers or fans. Sounds like a good deal, right? So here's an Instagram hashtag strategy for tapping into the power of those hashtags!Read More
Do Facebook hashtags fit into a B2B strategy? Yes, your business can use hashtags on your Facebook business page- Facebook actually assigns a unique URL to each hashtag so audiences can find and engage – but should it? In the end, do those tags actually add any value? Well, yes – and no. Here are the cases when hashtags can improve a Facebook post, and when they aren't worth it.Read More