by Sarah Hayes on February 21, 2017

4 Ways Hashtags Add Value on Your Facebook Business Page (and 3 ways they don't!)

Do Facebook hashtags fit into a B2B strategy? Yes, your business can use hashtags on your Facebook business page- Facebook actually assigns a unique URL to each hashtag so audiences can find and engage – but should it? In the end, do those tags actually add any value? Well, yes – and no. Here are the cases when hashtags can improve a Facebook post, and when they aren't worth it.

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by Isaac Oswalt on February 16, 2017

How to Use Facebook Groups to Network and Grow Your Business

A Facebook group is a Facebook page that is created to gather people around a specific purpose. They could be fan groups, hobbyists, charities, causes, casual discussions, and much more. It's simply people gathered together under a common interest...which brings us to our point: How can these groups help a business if you decide to create or join one? What can a group do that your business profile page can't? Let's find some answers! Here are several ideas.

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by Sarah Hayes on February 15, 2017

How to Organically Grow Instagram Followers

There are a lot of things you can't do to win more Instagram profiles. You can't use bots, or buy followers directly – that looks bad for your business, and hurts more than it helps (what do you think all those fake or ignorant followers will actually do for you?). You can't veer your Instagram straight out into pop culture, because that doesn't actually help your brand. So what can you do to organically grow Instagram followers...preferably without waiting a couple years? Yes! There is! Here are the top ways to get started with your next Instagram post.

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by Emily Oswalt on February 14, 2017

6 Instagram Growth Hacks for Businesses

One reason companies give for avoiding Instagram is that it takes too much time to build up an audience. That's a little silly – not only is Instagram already closely connected to other social media audiences like Facebook, but it offers a built-in, growing community that's easy to tap into with just a few Instagram growth hacks. Here are the steps to creating a "growth" post that will quickly put these fears to rest!

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by Sarah Hayes on February 10, 2017

Friday Handshake Report: Emoji's Earn 17% Higher Engagement on Instagram

Do you 'Emoji' on Social Media

I will admit I was more a late-comer to the emoji fascination. I am not really sure what I had against them as I used to love the trend of the smiley face in the 90's...oh yes, I had the t-shirt, the backpack, the keychain, notebooks etc...so one would have thought that I would've jumped on the emoji bandwagon fast! 

It actually wasn't until our 21 Handshake team started using slack that I really started to use Emoji's more in all my communication...social media, messaging, slack...and while I am not THAT person who uses emoji's for everything - they do serve a purpose and well are just kinda fun! 

Marketing Prof's recently posted that Emoji's increase Instagram engagement by 17% over non-emoji posts! In the fast paced world of social media, that stat is one to take notice of and think about how you can incorporate those smiling emoticons into your brand's posts. 

Who knows maybe hashtag use will start to lessen and emoji use increase? 

Well, only time will tell what trends will appear next, I do know that the trends are all based on behavior and are user generated. So no matter what trend comes or goes, knowing your target audience and speaking to them will always be on point. 

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by Emily Oswalt on February 09, 2017

6 Main Factors that Determine if Your Facebook Post Shows in the News Feed

"How many people see my Facebook posts?" We bet you've wondered that in the past. It's an important question for social media marketing – actually, it's a lot more important now than it was in the past. Facebook's "organic search," or followers naturally noticing your posts in their news feeds, have drastically fallen in recent years. Some studies show there's only a 2% chance any follower sees a brand's post!

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by Aleks Vizulis on February 07, 2017

6 Things Not to Do On Your Facebook Business Page

We like to see Facebook used correctly – both by B2B brands on their Facebook business page, and by our old aunt who still uses it as a search engine. So let's take a break from all the advice about how to properly leverage Facebook, and talk about it a different way: Here are the top things we really don't like to see businesses try on Facebook. And yet, we still see these mistakes – regularly.

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by Isaac Oswalt on February 06, 2017

Improve Organic Reach by Republishing Instagram Content on Facebook

Facebook and Instagram are weird: They have a close relationship unlike many other social networks, and they appeal to very different groups of people while essentially working the same way (see, kinda odd, right?!). So, while we usually believe in customizing content (at least a little!) across your social platforms, Facebook and Instagram is one situation where republishing Instagram photos is widely accepted. Why should you consider republishing from Instagram to Facebook? Glad you asked! Here's why it's a good idea, and how you can do it without wasting any time.

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by Sarah Hayes on February 03, 2017

Friday Handshake Report: Unintentional vs. Intentional Video Views

There is a difference in how these video views should be approached though, right? 

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by Sarah Hayes on February 02, 2017

The Best Social Media Copywriting Formulas to Start Using Today

A copywriting formula is a basic acrostic to help people create specific pieces of content. We love them, especially when it comes to social media copywriting formulas: It's a great way to implement social post improvements and train less experienced members of the team. Plus, they look great when posted in the office. The trick is finding which social copywriting formulas work best for your aims. Here are several of our favorites!

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